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غلاف دليل MIGO MIGO brand book cover
MIGO BRAND BOOK V1.0.0 A unified brand identity and experience for Migo, a VVIP party and private gathering destination within the Mangrove Beach resort.
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شعار الحملة اللفظي Brand line
Your Squad. Your Rules.
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الطاقة والخصوصية Energy and privacy
Energetic, Rebellious and most impotantly Private
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الرؤية والرسالة Vision and mission
Vision To become the premiere, secret VVIP destination in Jeddah for squads seeking total freedom and energy. Mission Deliver elite, high-octane experiences through a seamless blend of private villa luxury, yacht-based parties, and bespoke VIP services.
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غرض العلامة Brand purpose
Brand Purpose Create a liberated space where squads can celebrate without external constraints.
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الصورة المقصودة لدى الضيف Intended guest perception
Perception An invite-only, high-energy, mysterious escape for those who want to set their own rules.
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من يختار التجربة للمجموعة؟ Who books for the group?
Target Audience Primary High-net-worth social squads, event-driven young professionals. Secondary Luxury-seeking tourists, bachelor/bachelorette groups, influencers. The "Squad Leader" Aged 22-38; the decision-maker; prioritizes status, privacy, and curated "VVIP" service over cost.
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نقاط القوة والفرص والتحديات Strengths, opportunities and risks
STRENGTHS: Private yacht access 12 entry permits Absolute privacy high-contrast energy against the surrounding resort
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شخصية العلامة Brand personality
Brand Personality Edgy, Mysterious, Vibrant, Exclusive. Brand Archetype THE REBEL
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الأثر الشعوري المقصود Intended emotional benefits
Emotional Benefits Empowerment Adrenaline Freedom Belonging Functional Benefits Yacht parties 12-guest passes Unrestricted enviroment Visual/auditory privacy
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مفردات العلامة Brand vocabulary
Brand Keywords Squad, Neon, Nightclub, VIP, Rules, Yacht, Energy, Exclusive, Beats
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رحلة المجموعة من الاكتشاف إلى المشاركة From discovery to sharing
Customer Journey Tease (Social Media) → Book (Exclusive) → Arrive (VVIP Check-in) → Experience (Yacht/Villa) → Share (Mysterious Social Content)
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الشعار وتوقيعاته Wordmark and logo variants
Primary Logo Logo A modern typography-based wordmark. It should look OR like a high-end nightclub neon sign. Guidelines This section OR defines how Clear Space Maintain clear space equal to the height of the letter 'M' the Migo logo to ensure the logo stands out. should be constructed and displayed OR to ensure maximum Approved Versions Primary: Glowing Neon on Black. impact. Secondary: Crisp White on Black.
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استخدامات الشعار التي ينبغي تجنبها Logo misuse
Incorrect Usages: (!) Do NOT place the logo on light, daytime photography or X pastel backgrounds. (!) Strictly avoid full- color backgrounds that dilute the dark aesthetic.
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ألوان النيون والخلفية الداكنة Neon palette and dark ground
Color System Electric Blue (00F0FF) Neon Pink/Purple (FF00E6) Midnight Black (#0A0A0A) Crisp White (#FFFFFF) Gunmetal Grey (#2C2C2C)
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اختيار الخطوط Typeface selection
Typography Typography establishes the visual voice of Migo. The selected typefaces must communicate boldness, exclusivity, and modern nightlife. ____________________ English Primary Monument Extended For high-impact headings, signage, and core brand messaging. (Bold, wide, aggressive). _____________________ Secondary Typeface Montserrat For body paragraphs, long-form reading, and interface elements (Clean, readable, modern).
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أوزان العناوين والنصوص Heading and body weights
- Typography ___________________________________ Heading Weight Bold / Black / Extrabold H1 - H3 (Should demand attention). ___________________________________ Body Weight Regular / Medium *Paragraphs and details. ___________________________________ *Use tight letter-spacing (tracking) for headings to create a blocky, impactful look. *Ensure high contrast (White / Neon text on Black).
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تكوين الصورة والعنوان Image and headline layout
Layout System Use overlapping layers Always prioritize dark backgrounds (Midnight Black). Your Squad. Center align bold and singular statements Your Rules. Edge-to-edge photography with high-contrast color overlays (Electric Blue or Neon Pink gradients).
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أسلوب الأيقونات Icon style
Iconography The icon system should reflect Migo's nightlife and VIP hospitality with sharp, glowing visuals. Solid or thick-line icons with a subtle neon glow effect. Avoid soft, rounded, or friendly edges.
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اتجاه التصوير بالفلاش Direct-flash photography
Photography Direction VVIP Lifestyle Paparazzi/Flash Style Capture squads looking confident Direct flash photography against dark and stylish. Focus on high-energy backgrounds. This creates an authentic, moments, toasting, and dancing. exclusive, "caught in the moment" VIP vibe.
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تفاصيل اليخت والبحر Yacht and sea details
The Yacht & Sea Details Nighttime or deep sunset shots. Focus Close-ups of DJ equipment, laser lights, premium on the spray of the jet ski, the glowing bottle service, and neon signs inside the villa. lights of the yacht against the dark water, and motion blur to imply speed. NO PEOPLE = NOT APPROVED Editing Style ___________________________________ High contrast, deep shadows, desaturated skin tones with popping neon accents.
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بطاقة الدخول والسوار Access card and wristband
Physical items For a VVIP club, Migo’s printed and physical items must be high-status collector items, acting as symbols of access. VIP Access Cards (Keys) Wristbands Replace standard plastic hotel key cards with Use premium, woven fabric wristbands (black heavy, matte-black metallic NFC-enabled cards. with electric blue/neon pink threading). "Do Not Disturb" Signs Welcome Notes Bottle Service Menus Use bold, edgy phrasing: "Squad Only," "Do Not WiFi password, the schedule, and a direct Heavyweight, dark acrylic with crisp white and Enter," or "The Night is Still Young." WhatsApp number for the "Migo Concierge”. neon typography. Use minimal text
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اللافتات وتوجيه الضيوف Signage and wayfinding
Signage & Wayfinding Signage for Migo should not scream for attention to the general public; it should be discreet to outsiders but highly recognizable to those who are invited. It’s about building anticipation.
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