Basket

- My role
- Customer communication, paid campaigns and account setup
- Period
- December 2023–April 2024 — report periods
Handled customer replies, paid campaigns, and setup of Basket’s accounts and Linktree page through RBAB.
Project documentsPDF
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The work in detail
- Responding to customers and handling their communication with the brand.
- Working on paid advertising campaigns.
- Configuring the accounts and Linktree page and organizing links.
- The project reports cover 21 December 2023–31 March 2024, then 1–22 April 2024.
- Content-level reporting of views, engagement, profile visits and site visits.
- Each platform and period stays distinct; summed monthly reach is not a unique-person count.
- RBAB’s plan proposes three stages: product awareness, a content campaign, and activities to strengthen customer relationships.
- The plan proposes TikTok as the primary channel, linking its content with Instagram and customer communication.
- The industrial-area campaign’s promoted video recorded 8,952 views, 86 profile visits and 20 new followers. The audience report places its viewers in Aseer.
- Separate Al Darb branch campaigns targeted people in Abha and in Al Darb. On 19 and 20 January 2024, a joint Friday–Saturday campaign for both cities recorded 292 website destination clicks. The daily export allows a comparison with each city’s campaign and the dessert promotion.Al Darb branch and dessert campaigns by audience
Basket’s paid campaigns
I worked on Basket’s paid campaigns with RBAB. Choose a campaign to see what its report recorded during the run.
Cup sizes
1 – 3 February 2024
Campaign areasAbha, Khamis Mushait, Al Darb
- Impressions
- 66,778
- Destination clicks
- 158
- Click-through rate
- 0.24%
- Period reach
- 41,777
Reach is the campaign total reported for the period. A person may appear on more than one day.
How far did the video play?
Video views · 64,028
- 25%
- 9,221
- 50%
- 4,704
- 75%
- 3,092
- 100%
- 1,484
Each row counts views that reached that share of the video.
Daily delivery
| Day | Impressions | Clicks | CTR |
|---|---|---|---|
| 8,107 | 17 | 0.21% | |
| 37,799 | 85 | 0.22% | |
| 20,872 | 56 | 0.27% |
Video milestones by day
| Day | 25% | 50% | 75% | 100% |
|---|---|---|---|---|
| 1 Feb | 955 | 480 | 301 | 161 |
| 2 Feb | 5,296 | 2,709 | 1,780 | 833 |
| 3 Feb | 2,970 | 1,515 | 1,011 | 490 |