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The work in detail

• Responding to customers and handling their communication with the brand.
• Working on paid advertising campaigns.
• Configuring the accounts and Linktree page and organizing links.
• The project reports cover 21 December 2023–31 March 2024, then 1–22 April 2024.
• Content-level reporting of views, engagement, profile visits and site visits.
• Each platform and period stays distinct; summed monthly reach is not a unique-person count.
• RBAB’s plan proposes three stages: product awareness, a content campaign, and activities to strengthen customer relationships.
• The plan proposes TikTok as the primary channel, linking its content with Instagram and customer communication.
• The industrial-area campaign’s promoted video recorded 8,952 views, 86 profile visits and 20 new followers. The audience report places its viewers in Aseer.
• Separate Al Darb branch campaigns targeted people in Abha and in Al Darb. On 19 and 20 January 2024, a joint Friday–Saturday campaign for both cities recorded 292 website destination clicks. The daily export allows a comparison with each city’s campaign and the dessert promotion.Al Darb branch and dessert campaigns by audience