Basket

Basket Coffee / باسكت
My role
Customer communication, paid campaigns and account setup
Period
December 2023–April 2024 — report periods
Through RBAB · my agency role

Handled customer replies, paid campaigns, and setup of Basket’s accounts and Linktree page through RBAB.

Project documentsPDF
Choose document · 3
April social performance · The Instagram slide lists 97,994 views, 516 interactions, 4,267 reach… · Page 8 of 9

The Instagram slide lists 97,994 views, 516 interactions, 4,267 reach…

The work in detail

  • Responding to customers and handling their communication with the brand.
  • Working on paid advertising campaigns.
  • Configuring the accounts and Linktree page and organizing links.
  • The project reports cover 21 December 2023–31 March 2024, then 1–22 April 2024.
  • Content-level reporting of views, engagement, profile visits and site visits.
  • Each platform and period stays distinct; summed monthly reach is not a unique-person count.
  • RBAB’s plan proposes three stages: product awareness, a content campaign, and activities to strengthen customer relationships.
  • The plan proposes TikTok as the primary channel, linking its content with Instagram and customer communication.
  • The industrial-area campaign’s promoted video recorded 8,952 views, 86 profile visits and 20 new followers. The audience report places its viewers in Aseer.
  • Separate Al Darb branch campaigns targeted people in Abha and in Al Darb. On 19 and 20 January 2024, a joint Friday–Saturday campaign for both cities recorded 292 website destination clicks. The daily export allows a comparison with each city’s campaign and the dessert promotion.Al Darb branch and dessert campaigns by audience

Basket’s paid campaigns

I worked on Basket’s paid campaigns with RBAB. Choose a campaign to see what its report recorded during the run.

Cup sizes

1 – 3 February 2024

Campaign areasAbha, Khamis Mushait, Al Darb

Impressions
66,778
Destination clicks
158
Click-through rate
0.24%
Period reach
41,777

Reach is the campaign total reported for the period. A person may appear on more than one day.

How far did the video play?

Video views · 64,028

25%
9,221
50%
4,704
75%
3,092
100%
1,484

Each row counts views that reached that share of the video.

Daily delivery

Cup sizes · Daily impressions and clicks
DayImpressionsClicksCTR
8,107170.21%
37,799850.22%
20,872560.27%
Video milestones by day
Daily views by playback milestone
Day25%50%75%100%
1 Feb955480301161
2 Feb5,2962,7091,780833
3 Feb2,9701,5151,011490

Project documents and data