Culture House

My role: Workshop Delivery, Organization and Promotion
Period: 7 March 2024

On 7 March 2024 I taught “Online marketing and how to become a digital marketer” at Ahad Rufaidah Public Library. I opened with the difference between marketing and sales, then worked through the decisions behind choosing a channel and measuring a campaign.

A side view of the presenter addressing the workshop audience — During the digital marketing workshop at Culture House · 7 March 2024

Try the channel exercise

Workshop venue on Google Maps My Culture House workshop post on TikTok

The work in detail

I organized, promoted and taught the workshop at Culture House. Its 41 slides include an exercise that classifies channels by where they reach people and whether distribution is paid.
For organic content, we started with the audience, then discussed the idea, sound and visuals. I used a sample publishing calendar to connect each piece to a platform and date.
For paid campaigns I connected awareness, consideration, conversion and loyalty to measures such as cost per click and repeat purchases, before discussing ad copy and A/B testing.
More than 15 trainees attended, as documented in my post after the workshop.