Culture House
- My role
- Workshop Delivery, Organization and Promotion
- Period
- 7 March 2024
On 7 March 2024 I taught “Online marketing and how to become a digital marketer” at Ahad Rufaidah Public Library. I opened with the difference between marketing and sales, then worked through the decisions behind choosing a channel and measuring a campaign.
The work in detail
- I organized, promoted and taught the workshop at Culture House. Its 41 slides include an exercise that classifies channels by where they reach people and whether distribution is paid.
- For organic content, we started with the audience, then discussed the idea, sound and visuals. I used a sample publishing calendar to connect each piece to a platform and date.
- For paid campaigns I connected awareness, consideration, conversion and loyalty to measures such as cost per click and repeat purchases, before discussing ad copy and A/B testing.
- More than 15 trainees attended, as documented in my post after the workshop.
Try the channel exercise
I gave the audience examples from online and local shops. Choose one, classify it on two dimensions, then compare your answer with the explanation.
From the workshop exercise · slides 6 and 7
Discuss a workshop for your teamSomeone recommends a local shop to colleagues during a conversation at the office. How did they hear about it?
Workshop photographs
