ERAD
- My role
- Paid campaign setup, execution, monitoring and performance analysis
- Period
- 21–30 September 2023
Handled the setup, execution, monitoring and performance analysis of ERAD Real Estate’s paid advertising.
From property ad to enquiry
Who would see the property offer?
The campaign focused on the Eastern Province. On TikTok, targeting included Arabic and English speakers interested in investments, property and residential villas. Ads ran from 5 pm to 2 am to reach people outside typical working hours.
The work in detail
- I compared ad-channel performance and tracked visits to the property offer page.
Project documents
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