Rooted Heritage

My role: Campaign and Attendee Experience Design
Period: 28 November 2024 · advertised campaign date

I designed the visuals for Rooted Heritage at King Khalid University, from the brochure visitors took away to the screen welcoming the university president. The brochure paired images with short texts on three subjects from Aseer.

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Campaign title and student team

Explore the campaign prints

Campaign video on D7M.CO’s TikTok

The work in detail

I designed the brochure handed out to visitors. One side puts three headings over an architectural photograph. The reverse explains the colours of Al-Qatt Al-Asiri, quartz in local façades and the heritage village of Rijal Almaa.
I designed the reception experience for the university president. The welcome slide pairs his portrait with a greeting to him and the guests.Campaign slides · p. 2
The invitation carries both the D7M.CO and Nectar Network marks and names Thursday, 28 November at the Al Fara’a Conference Centre. I later included the campaign in the D7M.CO portfolio.D7M.CO portfolio archive · p. 9
The opening, welcome and closing screens credit D7M.CO and Nectar Network as digital partners in the footer.Campaign slides · p. 3

Campaign print work

Choose a piece to open its original artwork in the Google Drive viewer.