Ruht
- My role
- Audience and strategic brand consultant for the brand book
I consulted on Ruht’s brand book, focusing on its intended audiences and strategic brand direction. The book explores what a business owner, a company manager, a sponsor and a creator each need from a production team.
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The work in detail
- My consultancy focused on audience definition. The book presents four illustrative personas: the business owner, the company manager, the sponsor and the creator or craft practitioner.Ruht brand book · p. 14
- I advised on the strategic brand direction. The book records Ruht’s purpose, vision and values, then maps its personality across paired traits.Ruht brand book · p. 5
- The company profile connects that direction with Ruht’s production, coverage, marketing, studio and event services.Production services profile · p. 6