Sarat
- My role
- Brand identity design consulting and preorder form development
- Period
- February 2026
In February 2026 I consulted on Sarat’s brand identity. The presentation connects the name to the mountains of the southern Arabian Peninsula and traces the mountain motif from the wordmark to the packaging. The identity was approved.
Identity presentation and brand filesPDF
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The work in detail
- I consulted on the visual direction while the identity was being developed.
- The opening pages show the Arabic wordmark and the mountain symbol separately, then bring them together.
- Shopping bags, printed cards and gift boxes carry the palette and mountain illustrations. The final pages show sticker applications.
- The identity I consulted on appears in two bilingual prints. Pomegranate shows the fruit and its leaves on cream. Deer shows a spotted fawn on burgundy. Each places the Arabic title on the right and the English title on the left, with a short caption in each language.Sarat identity posters, pp. 1–2
- Nine social-design files show how the identity I consulted on was applied to a summer musk collection. One places the Sarat wordmark on a card among flowers. Another shows two illustrated gift boxes in an outdoor-sign mockup.Sarat identity artwork · summer musk social series.
Taking preorders when a product sells out
The preorder process
I built Sarat’s preorder form so customers could request an out-of-stock product. They could choose Pomegranate Musk, Sarat Musk or the bundle of both, then select branch pickup or delivery. The form explained that a payment link would be sent once the product was back in stock.