Start
- My role
- Marketing and social media lead, board consultant and team member
- Period
- From April 2023
At Start Art Team I moved from leading social media and marketing to advising the board, then headed the marketing department. After that term I stayed with Start as a team member.
Films from the Start team
Films the team published on YouTube. My role at Start was in marketing and social media.
Start Art Team · Snapchat
The theatre campaign
I gave interested viewers a way to find the theatre
I retargeted people who had watched or engaged with the video. The follow-up ad let them swipe up to open the theatre location.
Snapchat performance across the four days
21–24 April 2023
- Paid impressions
- 71,861
- Two-second video views
- 25,720
- Swipe ups
- 943
- Swipe-up rate
- 1.31%
The work in detail
- I headed social media and marketing from April to June 2023. From June to July I advised the board and served on the social media and marketing teams.
- I planned Snapchat campaigns and the team’s social activity. I helped plan and produce digital content and delivered periodic campaign reports.
- I headed marketing from July through November 2023. My professional profile lists my role from December 2023 as a member of the team.