The Tank

- My role
- Content writing management and visitor feedback analysis
- Period
- Summer 2024 · event season and account archive
I managed content writing for The Tank’s accounts. I gathered audience comments from Instagram and TikTok and visitor reviews from Google Maps, then categorized and analyzed the feedback. My role began after the “Ready for the adrenaline” post the account published on 31 May 2024.
The Tank through its visitors’ eyes
What did the ticket cover?
When I categorized the TikTok comments, I found four questions about admission or ticket prices among the 186 comments that started threads. The event account replied to one of those questions. In a separate discussion about ticket prices, it explained what was free at the time and mentioned the theatre.
The summer 2024 analysis placed examples from the comments database on its “Current reputation” page alongside a recommendation to tell visitors about pricing and operational changes.
Sources: The Tank’s TikTok comment export, with each reply matched to its parent comment, and The Tank project analysis, version 1, p. 5.
How did the summer plan address visitor complaints?
The summer 2024 plan proposed collecting data, analysing visitor complaints, reassessing offers and improving sales channels and visitor communication. The document records no booking change resulting from the ticket questions.
Source: The Tank project analysis, version 3, p. 4.
How do I get there?
A visitor asked where to find the event on TikTok. In a direct reply to that comment, the official account named the road and gave a reference point along the way.
Games and cafés in the same visit
Four written Google Maps reviews described games or activities together with food or drinks. Three of those reviews mentioned children, activities and cafés together.
Visitors could also find these details before booking. The event listing on Platinumlist described interactive games for adults, a nursery for younger children, restaurants and specialty coffee.
Read the event listing on PlatinumlistWhat the account published during the season
On 17 July 2024, the account introduced its stage. A separate post that day directed visitors to the profile bio for event details. These posts document what the account communicated that day.
Read the 17 July postsA suggestion for the booking page based on this reading
Before booking, visitors should be able to find two answers together. What does admission include? Which activities need a separate ticket?
What did the analysis cover?
The TikTok export contained 298 comments and replies. The question count uses only comments that started threads. The account’s reply was matched to the specific comment it answered.
The Google Maps archive contains 47 dated records from 28 May to 21 July 2024. Of those, 29 include written feedback. Each topic was counted once per review, and a review could cover several topics. The event description comes from the original ticket listing.
The work in detail
- The Instagram export contains 12 posts dated 31 May to 19 July 2024, including nine photos and three videos. The table pairs each Arabic caption with the response it received.Instagram captions and engagement
- At the time of export, the 12 posts had 336 likes and 25 comments in total. The three videos had 495 recorded views. The figures include posts that predate my involvement.
- The 17 July posts show different messages on the same day, from introducing the stage to directing visitors to the profile for event details.Instagram captions and engagement
Project documents and data
Instagram captions and engagement
Download file · CSVRecords shown 1–12 / 12
| Posted (UTC) | Media type | Original caption | Likes | Comments | Video views |
|---|---|---|---|---|---|
| 2024-05-31 01:58:19 | PHOTO | السيطرة تحت الأمور بس نخلص بنعلمكم🤖 | 58 | 4 | — |
| 2024-05-31 01:58:39 | PHOTO | جاهزين للادرينالين🕹️🧬 | 62 | 5 | — |
| 2024-05-31 01:59:20 | PHOTO | THE TANK event في أبها 🎁 | 67 | 12 | — |
| 2024-07-17 01:33:50 | PHOTO | مسرح #ذا_تانك😎🔥🔥 | 22 | 1 | — |
| 2024-07-17 01:34:26 | PHOTO | 24 | 0 | — | |
| 2024-07-17 01:35:28 | PHOTO | #ذا_تانك | 22 | 0 | — |
| 2024-07-17 12:44:38 | VIDEO | 15 | 1 | 186 | |
| 2024-07-17 22:33:37 | VIDEO | 10 | 0 | 139 | |
| 2024-07-17 22:44:14 | PHOTO | تجربة محتلفة واطلالة أجمل ، حياكم الله 🚸❤️🔥 #ابها #ذا_تانك | 16 | 0 | — |
| 2024-07-17 22:46:56 | PHOTO | متعة + تجربة = شي مميز ، جعلها ترحب 🏃🏻🚸 #ابها #السوده | 11 | 1 | — |
| 2024-07-17 22:47:55 | PHOTO | ترا في البايو تفاصيل عننا 😎 #أبها | 11 | 0 | — |
| 2024-07-19 17:09:26 | VIDEO | 18 | 1 | 170 |