The product opportunity
The hypothesis: simplify digital-asset payments around two clear actions, Pay and Receive, with personal and small-business accounts under one identity and no need for the user to manage ETH for each operation. This remains a hypothesis under test; independent market research, customer numbers and revenue do not yet establish adoption.
My role: defining and directing the product
I led the concept, user experience and operating model: Arabic first, a unified pay-and-receive flow, separate personal and business-use accounts, and administrator-funded network fees. I also directed recovery and governance choices, identity, motion and sound reviews, and follow-up on tests and device checks, supported by AI-assisted implementation and review.
The product and operating model
The scope includes child accounts, beneficiaries, account groups, split payments and recurring transfers that require fresh approval when due. The model proposes a capped QIRSH usage fee and administrator-funded ETH costs. These decisions became a bilingual journey, original identity, investor pitch, interactive prototype, Android components, contracts and an SDK; they are not yet proven as a revenue-generating business.