العرض الاستراتيجي

Strategy presentation

صفحة 1 · Page 1

غلاف «الخطة الرابحة» للوجيه القابضة من بشرى داي. The Winning Plan cover for Wajeeh Holding, presented by Bushra Day.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫اﻟﺨﻄﺔ اﻟﺮاﺑﺤﺔ‬ ‫اﻟﺨﻄﺔ اﻟﺮاﺑﺤﺔ‬ The Winning Plan Bushra Day X Alwajeeh Holding Company the winning plan presentaion

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صفحة 2 · Page 2

ترحيب ومقدمة للخطة التسويقية. Welcome and introduction to the marketing plan.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫اﻟﺨﻄﺔ اﻟﺮاﺑﺤﺔ‬ ‫ﻣﺮﺣﺒً ﺎ‬ ‫ وﻫﻲ ﺧﺎرﻃﺔ ﻃﺮﻳﻖ ﻟﻘﻴﺎدة ﺗﺤﻮل اﻟﺘﺴﻮﻳﻖ ﻓﻲ ﴍﻛﺔ‬،"‫ ﻳﺴﻌﺪﻧﺎ أن ﻧﻘﺪم ﻟﻜﻢ "اﻟﺨﻄﺔ اﻟﺮاﺑﺤﺔ‬،‫ﻓﻲ ﺑﴩى داي‬ .‫اﻟﻮﺟﻴﻪ اﻟﻘﺎﺑﻀﺔ‬ ‫ ﻣﻦ ﺧﻼل وﺿﻊ اﺳﱰاﺗﻴﺠﻴﺎت ﻣﺨﺼﺼﺔ‬،‫ ﻳﴩﻓﻨﺎ أن ﻧﻀﻊ ﺧﱪﺗﻨﺎ وﺣﻤﺎﺳﻨﺎ ﻓﻲ ﺧﺪﻣﺘﻜﻢ‬،‫ﻛﻮﻛﺎﻟﺔ إﺑﺪاﻋﻴﺔ راﺋﺪة‬ .‫ وﺗﺤﻘﻖ ﻧﺘﺎﺋﺞ ﻣﺆﺛﺮة وﻗﺎﺑﻠﺔ ﻟﻠﻘﻴﺎس‬،‫ وﺗﺘﻔﺎﻋﻞ ﻣﻊ اﻟﺠﻤﻬﻮر اﻟﻤﺴﺘﻬﺪف‬،‫ﺗُ ﻀﺎﻋﻒ ﻣﻦ اﻧﺘﺸﺎر ﻋﻼﻣﺘﻜﻢ اﻟﺘﺠﺎرﻳﺔ‬ Welcome At Bushra Day, we’re thrilled to present "The Winning Plan", a roadmap to drive Alwajeeh Holding’s marketing transformation. As a thriving agency, we’re honored to align our expertise with your vision, crafting tailored strategies that amplify your brand’s reach, engage audiences, and deliver impactful, measurable results. Bushra Day X Alwajeeh Holding Company the winning plan presentaion

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صفحة 3 · Page 3

لماذا تُقترح الخطة؟ تصورها لدور التسويق في نمو القابضة. Why the plan is proposed and how it frames marketing’s role in growth.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﻟﻴﺶ؟‬ ‫ﻧﺒﺪأ ﺑﺎﻹﺟﺎﺑﺔ ﻋﻠﻰ ﻟﻤﺎذا؟‬ ً ‫واﻧﻄﻼﻗﺎ ﻣﻦ‬ .‫ ﻓﻲ اﻟﺘﺤﻮل اﻟﺮﻗﻤﻲ وﺗﻨﻮﻳﻊ اﻻﻗﺘﺼﺎد‬٢٠٣٠ ‫ﺗﻤﺎﺷﻴﺎ ﻣﻊ رؤﻳﺔ ﴍﻛﺔ اﻟﻮﺟﻴﻪ اﻟﻘﺎﺑﻀﺔ ﻣﻊ أﻫﺪاف رؤﻳﺔ‬ ‫ وﺗﻌﺰﻳﺰ ﻣﲒﺗﻬﺎ‬،‫ ورﻓﻊ ﺳﻤﻌﺘﻬﺎ‬،‫ ﺗﻌﺘﻤﺪ اﺳﱰاﺗﻴﺠﻴﺘﻨﺎ ﻋﻠﻰ أﺣﺪث ﺗﻘﻨﻴﺎت اﻟﺘﺴﻮﻳﻖ ﻟﺘﻌﺰﻳﺰ ﻣﻜﺎﻧﺔ اﻟﴩﻛﺔ‬،‫ﻫﺬا اﻟﺘﻮﺟﻪ‬ ‫ ﻧﺤﻦ ﻧﺆﻣﻦ ﺑﻘﺪرﺗﻨﺎ ﻋﻠﻰ اﻟﻌﻤﻞ ﻣﻌً ﺎ ﻟﺪﻓﻊ ﺧﻄﻮات اﻟﴩﻛﺔ اﻟﻄﻤﻮﺣﺔ‬.‫اﻟﺘﻨﺎﻓﺴﻴﺔ ﻓﻲ اﻷﺳﻮاق اﻟﻮﻃﻨﻴﺔ واﻟﺪوﻟﻴﺔ‬ ‫ﻟﻤﺎذا‬ .‫ واﻟﻤﺴﺎﻫﻤﺔ ﻓﻲ إﺑﺮازﻫﺎ ﻛﻼﻋﺐ رﺋﻴﺴﻲ ﻋﻠﻰ اﻟﺴﺎﺣﺔ اﻟﻌﺎﻟﻤﻴﺔ‬،‫إﻟﻰ اﻷﻣﺎم‬ WHY ‫؟‬ Let us start with WHY? Alwajeeh Holding’s vision aligns with Vision 2030’s goals of digital transformation and economic diversification. Building on this foundation, our - ‫ ﻓﺈن ﺳﺒﺒﻨﺎ‬،‫"ﺑﻐﺾ اﻟﻨﻈﺮ ﻋﻤﺎ ﻧﻘﻮم ﺑﻪ ﻓﻲ ﺣﻴﺎﺗﻨﺎ‬ strategy leverages cutting-edge marketing technologies to enhance the ".‫ ﻻ ﻳﺘﻐﲑ أﺑﺪًا‬- ‫ ﻗﻀﻴﺘﻨﺎ أو ﻣﻌﺘﻘﺪﻧﺎ‬،‫ﻫﺪﻓﻨﺎ اﻟﻤﺤﻔّ ﺰ‬ company’s position, strengthen its reputation, and sharpen its competitive - ‫ ﺳﻴﻤﻮن ﺳﻴﻨﻚ‬- edge in both national and international markets. We believe in our ability to "Regardless of WHAT we do in our lives, our WHY work together to drive the company’s ambitious growth forward and position our driving purpose, cause or belief never changes." it as a key player on the global stage. - Simon Sinek - Bushra Day X Alwajeeh Holding Company Let us start with WHY?

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صفحة 4 · Page 4

تعريف بوكالة بشرى داي ونهجها في الاستراتيجية والتصميم. Introduction to Bushra Day and its strategy and design approach.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﻣﻦ ﻧﺤﻦ؟‬ ً ‫ ﻣﻦ ﻧﺤﻦ؟ – ﺑﴩى داي‬،‫إذا‬ ‫ أﺛﺒﺘﻨﺎ أﻧﻔﺴﻨﺎ‬،‫ ﺧﻼل ﻋﺎم واﺣﺪ ﻓﻘﻂ‬.‫ ﻳﻘﻮدﻧﺎ اﻟﺸﻐﻒ ﺑﺎﻟﺘﻐﻴﲑ واﻷﻓﻜﺎر اﻟﺠﺮﻳﺌﺔ‬،‫ﻧﺤﻦ وﻛﺎﻟﺔ إﺑﺪاﻋﻴﺔ دﻳﻨﺎﻣﻴﻜﻴﺔ وﻣﺒﺘﻜﺮة‬ ‫ وﺟﺬب‬،‫ ﺣﻴﺚ ﻧﻘﺪم اﺳﱰاﺗﻴﺠﻴﺎت ﻣﺪروﺳﺔ ﻣﺼﻤﻤﺔ ﻟﺘﻌﺰﻳﺰ اﻟﺘﺄﺛﲑ‬،‫ﻛﴩﻳﻚ ﻣﻮﺛﻮق ﻟﻠﻌﻼﻣﺎت اﻟﺘﺠﺎرﻳﺔ اﻟﻄﻤﻮﺣﺔ‬ .‫ وﺗﺤﻮﻳﻞ اﻟﺮؤى إﻟﻰ ﻧﺠﺎح‬،‫اﻟﺠﻤﺎﻫﲑ‬ ‫ وﻣﻮاﻛﺒﺔ ﻣﺴﺘﻤﺮة‬،‫ وأﺑﺤﺎث دﻗﻴﻘﺔ‬،‫ﻧﺆﻣﻦ ﺑﺄن اﻹﺑﺪاع اﻟﺤﻘﻴﻘﻲ ﻳﻨﺒﻊ ﻣﻦ اﻟﻌﻤﻞ اﻟﻘﺎﺋﻢ ﻋﻠﻰ اﺳﱰاﺗﻴﺠﻴﺎت ﻣﺪروﺳﺔ‬ .‫ ﻣﻊ اﻟﱱام داﺋﻢ ﺑﺎﻟﺘﺤﺴﲔ اﻟﻤﺴﺘﻤﺮ ﻟﺘﺤﻘﻴﻖ اﻟﻄﻤﻮح‬،‫ﻟﻠﺘﻄﻮرات‬ So, Who Are We? – Bushra Day We are a dynamic and innovative creative agency driven by bold ideas and a passion for transformation. In just one year, we have established ourselves as a trusted partner for ambitious brands, delivering strategic solutions designed to amplify impact, engage audiences, and turn visions into success. We believe that true creativity stems from well-researched strategies, data-driven insights, and a commitment to continuous improvement—ensuring we stay ahead of industry trends and consistently deliver exceptional results. Bushra Day X Alwajeeh Holding Company Let us get to know each other

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صفحة 5 · Page 5

شبكة شعارات الجهات التي يعرضها ملف الوكالة. Grid of organization marks presented in the agency profile.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ ﺑﻞ ﴍﻛﺎء‬.‫ﻋﻤﻼء؟ ﻻ‬ Winners with us ‫اﻟﻔﺎﺋﺰون ﻣﻌﻨﺎ‬ SMART DEVICE SERVICES ‫ﻟﺼﻴـﺎﻧــــــﺔ اﻷﺟﻬـﺰة اﻟـﺬﻛـﻴــﺔ‬ Bushra Day X Alwajeeh Holding Company It was a blast knowing them all

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صفحة 6 · Page 6

أرقام عرضتها الوكالة لأعمال متعددة، وليست نتائج مشروع الوجيه. Metrics from other agency work, distinct from Wajeeh project results.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﻫﻨﺎك ﺗﻘﺎرﻳﺮ أﺧﺮى ﻟﻢ ﻧﻌﺮﺿﻬﺎ‬ Winning numbers ‫ﺑﻌﺾ اﻷرﻗﺎم اﻟﻔﺎﺋﺰة‬ +1,120,000 Views ‫ ﻣﺸﺎﻫﺪة‬١,١٢٠,٠٠٠+ +2,240,000 Views ‫ ﻣﺸﺎﻫﺪة‬٢,٢٤٠,٠٠٠+ +72,000 Users* ‫ ﻣﺴﺘﺨﺪم‬٧٢,٠٠٠+ +200,000 Users* ‫ ﻣﺴﺘﺨﺪم‬٢٠٠,٠٠٠+ +115,000 Clicks ‫ ﻧﻘﺮة‬١١٥,٠٠٠+ +17,000 Click ‫ ﻧﻘﺮة‬١٧,٠٠٠+ +1,100,000 Views ‫ ﻣﺸﺎﻫﺪة‬١,١٠٠,٠٠٠+ +293,000 Views ‫ ﻣﺸﺎﻫﺪة‬٢٩٣,٠٠٠+ +710,000 Users* ‫ ﻣﺴﺘﺨﺪم‬٧١٠,٠٠٠+ +6,400 Subscriber ‫ ﻣﺸﱰك‬٦,٤٠٠+ +6,000 Clicks ‫ ﻧﻘﺮة‬٦,٠٠٠+ *Conservative results, real results may be twice as high. .‫ ﻗﺪ ﺗﻜﻮن اﻟﻨﺘﺎﺋﺞ اﻟﻔﻌﻠﻴﺔ ﺿﻌﻒ ذﻟﻚ‬،‫*اﻟﻨﺘﺎﺋﺞ ﻣﺤﺎﻓﻈﺔ‬ Bushra Day X Alwajeeh Holding Company We trust in numbers

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صفحة 7 · Page 7

كولاج بالأبيض والأسود يجمع مطبوعات ولوحات وهوية مؤسسية وصور فعاليات. Black-and-white collage of print work, signage, corporate identity and…

Black-and-white collage of print work, signage, corporate identity and event imagery.

تفريغ آلي للصورة يحتاج مراجعة عند نقل أرقام أو أسماء · Automatic transcription; check figures against the original.

تحتوي هذه الصفحة على رسم أو صورة دون نص قابل للاستخراج. راجع الأصل. / Visual page without extractable text.

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صفحة 8 · Page 8

ما الذي تقترح الوكالة تنفيذه للوجيه وشركاتها؟ What the agency proposes to do for Wajeeh and its subsidiaries.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫إﻳﺶ؟‬ ‫ﻣﺎذا ﺳﻨﻔﻌﻞ؟‬ ‫ ﻣﺴﺘﻔﻴﺪﻳﻦ ﻣﻦ ﻛﺎﻓﺔ اﻹﻣﻜﺎﻧﻴﺎت‬،‫ﻧﺤﻦ ﻋﻠﻰ اﺳﺘﻌﺪاد ﺗﺎم ﻟﺪﻓﻊ اﻟﺘﺤﻮل اﻟﺘﺴﻮﻳﻘﻲ ﻟﴩﻛﺔ اﻟﻮﺟﻴﻪ اﻟﻘﺎﺑﻀﺔ‬ ‫ ﻣﻤﺎ ﻳﻀﻤﻦ أن ﻛﻞ ﻗﺮار ﻣﺪﻋﻮم‬،‫ ﻣﺪﻋﻮﻣً ﺎ ﺑﺎﻟﺒﻴﺎﻧﺎت واﺳﱰاﺗﻴﺠﻴًﺎ‬، ً‫ ﺳﻴﻜﻮن ﻧﻬﺠﻨﺎ ﺷﺎﻣﻼ‬.‫ﻟﺘﺤﺪﻳﺪ ﻣﻌﺎﻳﲑ ﺟﺪﻳﺪة‬ ‫ ﺳﻨﻘﻮم ﺑﻮﺿﻊ اﻟﻮﺟﻴﻪ ﻓﻲ‬،‫ ﻣﻦ ﺧﻼل اﻻﺳﺘﻔﺎدة ﻣﻦ اﺳﱰاﺗﻴﺠﻴﺎت ﻣﺒﺘﻜﺮة وﺣﻠﻮل راﺋﺪة‬.‫ﺑﺮؤى دﻗﻴﻘﺔ وﻓﻌّ ﺎﻟﺔ‬ ‫ ﺳﺘﺤﻘﻖ اﻟﻮﺟﻴﻪ‬،‫ ﻣﻦ ﺧﻼل ﺗﻌﺎوﻧﻨﺎ‬.‫ﻣﻮﻗﻊ اﻟﻨﺠﺎح وﻣﺴﺎﻋﺪﺗﻬﺎ ﻋﻠﻰ اﻟﺮﻳﺎدة اﻟﺘﺴﻮﻳﻘﻴﺔ واﻹﻋﻼﻣﻴﺔ ﻓﻲ ﻣﺠﺎﻟﻬﺎ‬ .‫ وﻣﲒﺗﻬﺎ اﻟﺘﻨﺎﻓﺴﻴﺔ‬،‫ ﺳﻤﻌﺘﻬﺎ‬،‫أﻫﺪاﻓﻬﺎ اﻟﺘﺴﻮﻳﻘﻴﺔ وﺗﻌﺰز ﻣﻦ ﻣﻜﺎﻧﺘﻬﺎ‬ What Will We Do? At Bushra Day, we are poised to drive Alwajeeh Holding’s marketing transformation, harnessing all the potentials to set new benchmarks. Our approach will be comprehensive, data-driven, and strategic, ensuring every decision is backed by insight and precision. By leveraging cutting-edge strategies and innovative solutions, we will position Alwajeeh for success and help it lead the way. With our collaboration, Alwajeeh will achieve its marketing goals and elevate its brand visibility, reputation, and competitive edge. Bushra Day X Alwajeeh Holding Company

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صفحة 9 · Page 9

عرض سبعة محاور تقترحها الخطة للنجاح. Overview of seven pillars proposed in the plan.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫اﻷﻋﻤﺪة اﻟﺴﺒﻌﺔ‬ What do we need? ‫ﻣﺎذا ﻧﺤﺘﺎج ﻟﻠﻔﻮز؟‬ To achieve our shared success, we believe that focusing ‫ رﻛﺎﺋﺰ أﺳﺎﺳﻴﺔ أﻣﺮ ﺑﺎﻟﻎ‬٧ ‫ ﻧﻌﺘﻘﺪ أن اﻟﱰﻛﲒ ﻋﻠﻰ‬،‫ﻟﺘﺤﻘﻴﻖ ﻧﺠﺎﺣﻨﺎ اﻟﻤﺸﱰك‬ on 7 key pillars is crucial. These pillars will provide the ‫ ﺳﺘﻮﻓﺮ ﻫﺬه اﻟﺮﻛﺎﺋﺰ اﻷﺳﺎس اﻻﺳﱰاﺗﻴﺠﻲ ﻟﻠﻨﻤﻮ واﻻﺑﺘﻜﺎر واﻟﺮﻳﺎدة‬.‫اﻷﻫﻤﻴﺔ‬ strategic foundation for growth, innovation, and market ‫ ﻣﻊ ﺗﻮﺿﻴﺢ ﻛﻴﻔﻴﺔ‬،‫ ﺳﻴﺘﻢ ﻣﻨﺎﻗﺸﺔ ﻛﻞ رﻛﲒة ﺑﺎﻟﺘﻔﺼﻴﻞ‬.‫ﻓﻲ اﻟﺴﻮق‬ leadership. Each pillar will be discussed in detail, .‫ﻣﺴﺎﻫﻤﺘﻬﺎ ﻓﻲ ﻧﺠﺎح ﻣﺠﻤﻮﻋﺔ اﻟﻮﺟﻴﻪ اﻟﻤﺴﺘﻤﺮ وﺗﺄﺛﲑﻫﺎ ﻃﻮﻳﻞ اﻟﻤﺪى‬ showcasing how it will drive Alwajeeh Holding’s continued success and long-term impact. 1 2 3 4 5 6 7 Bushra Day X Alwajeeh Holding Company Pillers

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صفحة 10 · Page 10

المحور الأول: استراتيجية موحدة للعلامة التجارية. Pillar one: unified brand strategy.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ 1 ‫اﻻﺳﱰاﺗﻴﺠﻴﺔ اﻟﻤﻮﺣﺪة ﻟﻠﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ‬ ‫ وﻣﻊ ذﻟﻚ ﻓﺈن ﺑﻨﺎء ﻋﻼﻣﺔ ﺗﺠﺎرﻳﺔ ﻣﻮﺣﺪة وﻗﺎﺑﻠﺔ ﻟﻠﺘﻌﺮف‬،‫ﺗﻌﻤﻞ ﴍﻛﺎت ﻣﺠﻤﻮﻋﺔ اﻟﻮﺟﻴﻪ ﻓﻲ ﻗﻄﺎﻋﺎت ﻣﺘﻨﻮﻋﺔ‬ ‫ ﺳﺘﻌﺰز اﺳﱰاﺗﻴﺠﻴﺔ اﻟﻬﻮﻳﺔ اﻟﺒﴫﻳﺔ واﻟﺮﺳﺎﺋﻞ اﻟﻤﻮﺣﺪة ﻋﱪ ﺟﻤﻴﻊ اﻟﻤﻨﺼﺎت واﻟﴩﻛﺎت‬.‫ﻋﻠﻴﻬﺎ أﻣﺮ ﺑﺎﻟﻎ اﻷﻫﻤﻴﺔ‬ ً ‫اﻟﺘﺎﺑﻌﺔ ﻟﻴﺲ ﻓﻘﻂ اﻟﺜﻘﺔ وﻟﻜﻦ‬ .‫أﻳﻀﺎ ﺗﻌﺰﻳﺰ اﻟﺤﻀﻮر اﻟﻌﺎم ﻟﻠﻤﺠﻤﻮﻋﺔ ﻓﻲ اﻟﺴﻮق وزﻳﺎدة رؤﻳﺘﻬﺎ‬ Unified Brand Strategy Alwajeeh's subsidiaries operate across various sectors, yet establishing a unified, recognizable brand is essential. A consistent visual identity and messaging strategy across all platforms and subsidiaries will not only strengthen trust but also enhance the group's overall market presence and visibility. Branding needed

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صفحة 11 · Page 11

المحور الثاني: توحيد جهود التسويق والعلاقات العامة. Pillar two: centralized marketing and public relations.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ 2 ‫اﻟﺠﻬﻮد اﻟﻤﺮﻛﺰﻳﺔ ﻟﻠﺘﺴﻮﻳﻖ واﻟﻌﻼﻗﺎت اﻟﻌﺎﻣﺔ‬ ‫ ﻳﺠﺐ أن ﺗﻜﻮن ﻫﺬه اﻟﺠﻬﻮد‬،‫ وﻣﻊ ذﻟﻚ‬.‫ رﺳﺎﺋﻞ ﻣﺨﺼﺼﺔ‬،‫ ﻣﻦ اﻟﺒﻨﺎء إﻟﻰ اﻟﻤﻴﺎه واﻟﻌﻘﺎرات‬،‫ﻳﺘﻄﻠﺐ ﻛﻞ ﻗﻄﺎع‬ .‫ﻣﻮﺣﺪة ﺗﺤﺖ ﻓﺮﻳﻖ ﻣﺮﻛﺰي ﻟﻠﺘﺴﻮﻳﻖ واﻟﻌﻼﻗﺎت اﻟﻌﺎﻣﺔ ﻟﻀﻤﺎن اﻟﺘﻮاﻓﻖ ﻣﻊ اﻷﻫﺪاف اﻷوﺳﻊ ﻟﴩﻛﺔ اﻟﻘﺎﺑﻀﺔ‬ .‫ ودﻓﻊ ﴎد ﻣﻮﺣﺪ ﻣﻦ اﻟﺘﻤﲒ واﻻﺑﺘﻜﺎر‬،‫ إدارة اﻷزﻣﺎت‬،‫ﺳﻴﻌﻤﻞ ﻫﺬا اﻟﻔﺮﻳﻖ اﻟﻤﺮﻛﺰي ﻋﻠﻰ ﺗﺒﺴﻴﻂ اﻟﺘﻮاﺻﻞ‬ Centralized Marketing and PR Efforts Each sector, from construction to water and real estate, requires tailored messaging. However, these efforts must be centralized under a unified PR and marketing team to ensure alignment with the holding company's broader goals. This centralized team will streamline communication, manage crises, and promote a unified narrative of excellence and innovation. Branding needed

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صفحة 12 · Page 12

المحور الثالث: مسارات التعامل مع الجهات والشركات والأفراد. Pillar three: government, business and consumer workflows.

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‫ﺑﺮاﻧﺪ؟‬ 3 B2C ‫ و‬B2B ‫ و‬B2G ‫اﻟﻌﻤﻠﻴﺎت اﻟﺨﺎﺻﺔ ﺑـ‬ ‫ ﻓﺈن ﺗﻮﺳﻴﻊ اﻟﻔﺮص ﻓﻲ‬، B2B ‫ و‬B2G ‫ﺑﻴﻨﻤﺎ ﺗﱪز اﻟﻌﺪﻳﺪ ﻣﻦ اﻟﴩﻛﺎت اﻟﺘﺎﺑﻌﺔ ﻣﺜﻞ اﻟﻤﻮاد واﻟﺒﻨﺎء ﻓﻲ ﻗﻄﺎﻋﺎت‬ :‫ ﻋﻠﻰ وﺟﻪ اﻟﺨﺼﻮص‬.‫ أﻣﺮ أﺳﺎﺳﻲ ﻟﺘﺤﻘﻴﻖ اﻟﻨﻤﻮ‬B2C ‫ﻗﻄﺎع‬ .B2C ‫ ﻣﻊ اﻟﺤﻔﺎظ ﻋﻠﻰ وﺟﻮد ﻗﻮي ﻓﻲ‬B2B ‫ ﻳﺤﺘﺎج إﻟﻰ ﺗﻌﺰﻳﺰ اﻟﺘﻜﺎﻣﻞ ﻓﻲ‬:‫• وﻃﻨﻲ‬ .‫ ﻣﻦ ﺧﻼل ﺣﻤﻼت ﻣﺴﺘﻬﺪﻓﺔ وﺗﻘﺴﻴﻢ اﻟﺠﻤﻬﻮر‬B2C ‫ و‬B2B ‫ ﻳﺠﺐ اﻻﺳﺘﻔﺎدة ﻣﻦ أﺳﻮاق‬:‫• ﺻﺎﺑﺮ و ﻣَ ﻜﲔ‬ B2G, B2B, and B2C Workflows While many subsidiaries, such as Materials and Construction, excel in B2G and B2B sectors, expanding B2C opportunities is essential for driving growth. Specifically: � Watani: Requires enhanced B2B integration while maintaining a strong B2C presence. � Sabir and Makeen: Should capitalize on both B2B and B2C markets through targeted campaigns and audience segmentation. Branding needed

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صفحة 13 · Page 13

المحور الرابع: تطوير الحضور الرقمي. Pillar four: digital presence.

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‫ﺑﺮاﻧﺪ؟‬ 4 ‫اﻟﺤﻀﻮر اﻟﺮﻗﻤﻲ اﻟﻤﺘﻄﻮر‬ :‫ ﻳﺠﺐ ﻋﻠﻰ اﻟﻮﺟﻴﻪ أن ﻳﻌﻄﻲ اﻷوﻟﻮﻳﺔ ﻟـ‬، ً‫ﻟﻠﺤﻔﺎظ ﻋﻠﻰ اﻟﺘﻨﺎﻓﺴﻴﺔ ﻓﻲ ﻋﺎﻟﻢ رﻗﻤﻲ أوﻻ‬ .‫• ﺗﺮﻗﻴﺔ اﻟﻤﻮاﻗﻊ اﻹﻟﻜﱰوﻧﻴﺔ ﻣﻊ ﺗﺼﻤﻴﻢ واﺟﻬﺔ اﻟﻤﺴﺘﺨﺪم وﺗﺠﺮﺑﺔ اﻟﻤﺴﺘﺨﺪم اﻟﻮاﺿﺤﺔ وﺗﺤﺴﲔ اﻷداء‬ ‫ ﻣﻊ اﻻﺳﺘﻔﺎدة ﻣﻦ اﻻﺗﺠﺎﻫﺎت‬،‫• ﺗﺨﺼﻴﺺ ﻣﻨﺼﺎت اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ ﻟﺘﻠﺒﻴﺔ اﺣﺘﻴﺎﺟﺎت ﺟﻤﻬﻮر ﻛﻞ ﴍﻛﺔ ﺗﺎﺑﻌﺔ‬ .‫ﻋﻠﻰ ﺗﻴﻚ ﺗﻮك وإﻧﺴﺘﻐﺮام وﻟﻴﻨﻜﺪإن‬ ‫ ﻟﺘﻮﻓﲑ ﺗﺠﺎرب ﺳﻠﺴﺔ ﻟﻠﻌﻤﻼء ﻣﻦ ﺧﻼل ﺗﻄﺒﻴﻘﺎت‬،‫• ﺗﻌﺰﻳﺰ ﻗﺪرات اﻟﺘﺠﺎرة اﻹﻟﻜﱰوﻧﻴﺔ ﻟﻠﴩﻛﺎت اﻟﺘﺎﺑﻌﺔ ﻣﺜﻞ وﻃﻨﻲ‬ .‫ وﺗﺤﺴﻴﻨﺎت اﻟﻤﺘﺎﺟﺮ اﻹﻟﻜﱰوﻧﻴﺔ‬،‫ وﻧﻤﺎذج اﻻﺷﱰاك‬،‫اﻟﺘﻮﺻﻴﻞ‬ Cutting-Edge Digital Presence To stay competitive in a digital-first world, Alwajeeh must prioritize: � Upgrading websites with clear UX/UI design and optimized performance. � Tailoring social media platforms to each subsidiary's audience, leveraging trends on TikTok, Instagram, and LinkedIn. � Enhancing e-commerce capabilities for subsidiaries like Watani to offer seamless customer experiences through delivery apps, subscription models, and online shop improvements. Branding needed

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صفحة 14 · Page 14

المحور الخامس: استخدام البيانات في اتخاذ القرارات. Pillar five: data-driven decision making.

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‫ﺑﺮاﻧﺪ؟‬ 5 ‫اﺗﺨﺎذ اﻟﻘﺮارات اﻟﻤﺴﺘﻨﺪة إﻟﻰ اﻟﺒﻴﺎﻧﺎت‬ :‫ﺳﻴﻤﻜﻦ ﺗﻨﻔﻴﺬ أدوات ﺟﻤﻊ اﻟﺒﻴﺎﻧﺎت واﻟﺘﺤﻠﻴﻼت اﻟﻮﺟﻴﻪ ﻣﻦ‬ .‫• ﻓﻬﻢ ﺳﻠﻮك اﻟﺠﻤﻬﻮر ﺑﺸﻜﻞ أﻋﻤﻖ‬ .‫• ﻗﻴﺎس اﻟﻌﺎﺋﺪ ﻋﻠﻰ اﻻﺳﺘﺜﻤﺎر ﻟﻠﺠﻬﻮد اﻟﺘﺴﻮﻳﻘﻴﺔ‬ .A/B ‫• ﺗﺤﺴﲔ اﻻﺳﱰاﺗﻴﺠﻴﺎت ﻓﻲ اﻟﻮﻗﺖ اﻟﻔﻌﻠﻲ ﻣﻦ ﺧﻼل اﻟﺘﻘﺎرﻳﺮ اﻟﺘﻔﺼﻴﻠﻴﺔ واﺧﺘﺒﺎر‬ Data-Driven Decision Making Implementing data collection and analytics tools will empower Alwajeeh to: � Gain a deeper understanding of audience behavior. � Measure the ROI of marketing efforts. � Optimize strategies in real time through detailed reporting and A/B testing. Branding needed

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صفحة 15 · Page 15

المحور السادس: التعاون بين الأقسام. Pillar six: cross-departmental collaboration.

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‫ﺑﺮاﻧﺪ؟‬ 6 ‫ﺗﻌﺰﻳﺰ اﻟﺘﻌﺎون ﺑﲔ اﻷﻗﺴﺎم‬ ‫ ﺳﺘﺘﺒﻊ ﺗﻨﻔﻴﺬاﺗﻨﺎ اﻟﺘﺴﻮﻳﻘﻴﺔ ﻧﻤﻮذج‬،‫ واﻷﻣﻦ اﻟﺴﻴﱪاﻧﻲ‬،‫ واﻻﻣﺘﺜﺎل اﻟﺘﻨﻈﻴﻤﻲ‬،‫ﻟﻀﻤﺎن ﻧﺰاﻫﺔ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ‬ ‫ ﻣﻤﺎ ﻳﻘﻠﻞ ﻣﻦ‬،‫ وﺗﻌﺰﻳﺰ أﻣﻦ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ‬،‫ ﺗﺘﺒﻊ ﻣﺨﺎﻃﺮ اﻟﺴﻤﻌﺔ‬،‫ ﻳﺸﻤﻞ ذﻟﻚ ﻣﺮاﻗﺒﺔ اﻻﻣﺘﺜﺎل‬.‫ﺣﻮﻛﻤﺔ ﺻﺎرم‬ .‫اﻟﺘﻌﺮض ﻟﻠﻤﺨﺎﻃﺮ اﻟﻘﺎﻧﻮﻧﻴﺔ واﻟﻤﺎﻟﻴﺔ واﻟﺴﻤﻌﻴﺔ‬ Strengthened Collaboration Across Departments To ensure brand integrity, regulatory compliance, and cybersecurity, our marketing execution will adhere to a strict governance model. This will include compliance monitoring, reputation risk tracking, and reinforcement of brand security, minimizing exposure to legal, financial, and reputational risks. Branding needed

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صفحة 16 · Page 16

المحور السابع: رؤية للابتكار والنمو. Pillar seven: innovation and growth.

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‫ﺑﺮاﻧﺪ؟‬ 7 ‫رؤﻳﺔ ﻣﻦ أﺟﻞ اﻟﻤﺰﻳﺪ ﻣﻦ اﻻﺑﺘﻜﺎر واﻟﻨﻤﻮ‬ ‫ ﻳﺸﻤﻞ ذﻟﻚ اﻻﺳﺘﻔﺎدة‬.‫ﻳﺠﺐ ﻋﻠﻰ اﻟﻮﺟﻴﻪ أن ﻳﺘﺒﻨﻰ دوره ﻛﻘﺎﺋﺪ ﻓﻲ اﻻﺑﺘﻜﺎر ﻣﻦ ﺧﻼل دﻣﺞ اﻷﻓﻜﺎر اﻟﺠﺮﻳﺌﺔ واﻟﻤﺘﻘﺪﻣﺔ‬ .‫ واﺳﱰاﺗﻴﺠﻴﺎت اﻟﻤﺤﺘﻮى اﻟﻤﺘﻄﻮرة اﻟﺘﻲ ﺗﺘﻨﺎﻏﻢ ﻣﻊ ﺟﻤﻬﻮر ﻣﺘﻨﻮع‬،‫ واﻟﺤﻤﻼت اﻟﺘﺠﺮﻳﺒﻴﺔ‬،‫ﻣﻦ ﴍاﻛﺎت اﻟﻤﺆﺛﺮﻳﻦ‬ A Vision for More Innovation and Growth Alwajeeh must embrace its role as a leader in innovation by integrating bold, forward-thinking ideas. This includes leveraging influencer partnerships, experiential campaigns, and cutting-edge content strategies that resonate with diverse audiences. Branding needed

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صفحة 17 · Page 17

فاصل «السؤال الأهم» قبل مناقشة توقيت التنفيذ. The Most Important Question divider introduces timing.

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‫ﺑﺮاﻧﺪ؟‬ THE MOST ‫اﻟﺴــــــﺆال‬ IMPORTANT QUESTION ‫اﻷﻫــــــــﻢ‬ Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 18 · Page 18

متى سننجح؟ تصور زمني مقترح مقسّم إلى مراحل. When will we succeed? Proposed timeframe divided into phases.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫إﻳﺶ؟‬ ‫ﻣﺘﻰ ﺳﻨﻨﺠﺢ؟‬ ‫ ﻣﻘﺴﻤﺔ إﻟﻰ أرﺑﻊ ﻣﺮاﺣﻞ ﻣﺘﻤﲒة ﻟﻀﻤﺎن ﺗﻘﺪم‬،‫ ﺷﻬﺮًا‬١٤ ‫ﺳﻮف ﻧﻨﻔﺬ ﺗﺤﻮل اﻟﺘﺴﻮﻳﻖ ﻣﻦ ﺧﻼل ﺧﻄﺔ ﺗﻤﺘﺪ ﻟﻤﺪة‬ .‫ﻣﻨﻈﻢ وذو ﺗﺄﺛﲑ‬ ‫ اﻟﺘﻲ‬،‫ ﺑﻴﻨﻤﺎ ﺳﺘﱰﻛﺰ اﻟﻤﺮاﺣﻞ اﻟﺜﻼث اﻟﺘﺎﻟﻴﺔ‬،‫ أﺷﻬﺮ ﻋﻠﻰ وﺿﻊ اﻷﺳﺲ‬٦ ‫ﺳﱰﻛﺰ اﻟﻤﺮﺣﻠﺔ اﻷوﻟﻰ اﻟﺘﻲ ﺗﺴﺘﻤﺮ ﻟﻤﺪة‬ .‫ ﻋﻠﻰ اﻟﺘﻨﻔﻴﺬ واﻟﺘﺤﺴﲔ واﻟﺤﻔﺎظ ﻋﻠﻰ اﻟﻨﺘﺎﺋﺞ ﻟﺼﺎﻟﺢ اﻟﴩﻛﺔ‬،‫ أﺷﻬﺮ أو أﻗﻞ‬٣ ‫ﺗﺴﺘﻤﺮ ﻛﻞ ﻣﻨﻬﺎ ﻟﻤﺪة‬ When Will We Succeed? We will execute the marketing transformation through a 14-month plan, divided into four distinct phases to ensure structured and impactful progress. The first phase, lasting 6 months, will focus on laying the groundwork, while the following three phases, each lasting 3 months or less, will concentrate on execution, optimization, and sustaining results for the company. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 19 · Page 19

خط زمني لأربع مراحل من التأسيس إلى النمو المستمر. Four-phase timeline from foundation to sustained growth.

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‫اﻷﻋﻤﺪة اﻟﺴﺒﻌﺔ‬ The Expected Timeline ‫اﻟﺨﻂ اﻟﺰﻣﻨﻲ اﻟﻤﺘﻮﻗﻊ‬ ‫ﺗﺤﺴﲔ اﻻﺳﱰاﺗﻴﺠﻴﺎت‬ ‫اﺳﺘﻨﺎدً ا إﻟﻰ اﻟﺒﻴﺎﻧﺎت‬ ‫ﺗﻨﻔﻴﺬ ﺣﻤﻼت ﻣﺨﺼﺼﺔ‬ ،‫ﻟﺘﻌﺪﻳﻞ اﻟﺤﻤﻼت‬ ‫ﺿﻤﺎن اﻟﻨﺠﺎح ﻃﻮﻳﻞ اﻷﻣﺪ ﻣﻦ‬ ‫ﻟﺰﻳﺎدة اﻟﻮﻋﻲ ﺑﺎﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ‬ ،‫وﺗﻮﺳﻴﻊ اﻟﻤﺤﺘﻮى اﻟﻨﺎﺟﺢ‬ ‫ﺧﻼل اﺳﱰاﺗﻴﺠﻴﺎت اﻻﺣﺘﻔﺎظ‬ ‫ وﺗﺤﺴﲔ‬،‫إﻗﺎﻣﺔ اﻷﺳﺎس ﻟﺘﺤﻮل اﻟﻮﺟﻴﻪ اﻟﺘﺴﻮﻳﻘﻲ ﻣﻦ ﺧﻼل اﻟﺒﺤﺚ‬ ‫واﻟﺘﻔﺎﻋﻞ ﻣﻊ اﻟﺠﻤﻬﻮر‬ ‫وﺗﻮﺳﻴﻊ ﺟﻬﻮد ﺗﻮﻟﻴﺪ‬ ،‫ ﺣﻤﻼت ﻣﺆﺛﺮة‬،‫ﺑﺎﻟﻌﻤﻼء‬ ‫ واﻹﻋﺪاد اﻟﺮﻗﻤﻲ‬،‫اﻟﻬﻮﻳﺔ اﻟﺒﴫﻳﺔ‬ .‫وﻣﺮاﻗﺒﺔ اﻷداء‬ .‫اﻟﻌﻤﻼء اﻟﻤﺤﺘﻤﻠﲔ‬ .‫وﺗﻘﺎرﻳﺮ اﻷداء‬ Phase 1 Phase 2 Phase 3 Phase 4 Establishing the foundation for Alwajeeh’s Executing tailored Refining strategies Ensuring long-term marketing transformation through research, campaigns to boost based on data to success, impactful brand refinement, and digital setup. brand awareness, optimize campaigns, and engagement, and campaigns, performance performance expand successful reporting. monitoring. content, and scale lead-generation efforts. Bushra Day X Alwajeeh Holding Company Pillers

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صفحة 20 · Page 20

المرحلة الأولى: مدة التأسيس وهدفه. Phase one: proposed foundation duration and objective.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Foundation ‫اﻷﺳﺎس‬ Phase 1 � Duration :‫• اﻟﻤﺪة‬ 3-6 months depending on the cooperation and .‫ اﻋﺘﻤﺎدً ا ﻋﻠﻰ ﻣﺴﺘﻮى اﻟﺘﻌﺎون واﻟﺘﻮاﺻﻞ‬،‫ أﺷﻬﺮ‬٦ ‫ إﻟﻰ‬٣ ‫ﻣﻦ‬ communication :‫• اﻟﻬﺪف‬ � Objective ‫ ﺗﺘﻤﺎﺷﻰ ﻣﻊ‬،‫ وﻗﺎﺑﻠﺔ ﻟﻠﺘﻮﺳﻊ‬،‫ ﻣﻮﺣﺪة‬،‫وﺿﻊ اﻷﺳﺎس ﻻﺳﱰاﺗﻴﺠﻴﺔ ﺗﺴﻮﻳﻘﻴﺔ ﺗﺤﻮﻟﻴﺔ‬ Lay the groundwork for a transformative, unified, and .‫اﻟﺮؤﻳﺔ اﻷﺷﻤﻞ ﻟﴩﻛﺔ اﻟﻮﺟﻴﻪ اﻟﻘﺎﺑﻀﺔ ﻟﺘﺤﻘﻴﻖ ﻧﻤﻮ ﻣﺴﺘﺪام‬ scalable marketing strategy that aligns with Alwajeeh Holding’s broader vision for sustainable growth. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 21 · Page 21

مخرجات التأسيس تشمل جمع البيانات وتطوير العلامة. Foundation deliverables include data collection and brand development.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Foundation ‫اﻷﺳﺎس‬ Phase 1 Key Deliverables: :‫اﻟﻤﺨﺮﺟﺎت اﻟﺮﺋﻴﺴﻴﺔ‬ Data Collection (Month 1-2): :(٢-١ ‫ﺟﻤﻊ اﻟﺒﻴﺎﻧﺎت )اﻟﺸﻬﺮ‬ � Conduct comprehensive market analysis to gain deep ،‫• إﺟﺮاء ﺗﺤﻠﻴﻞ ﺷﺎﻣﻞ ﻟﻠﺴﻮق ﻟﻠﺤﺼﻮل ﻋﻠﻰ رؤى ﻋﻤﻴﻘﺔ ﺣﻮل اﻟﺠﻤﻬﻮر اﻟﻤﺴﺘﻬﺪف‬ insights into target audiences, competitive landscapes, .‫ واﺗﺠﺎﻫﺎت اﻟﺼﻨﺎﻋﺔ ﻋﱪ ﺟﻤﻴﻊ اﻟﴩﻛﺎت اﻟﺘﺎﺑﻌﺔ‬،‫واﻟﻤﻨﺎﻓﺴﲔ‬ and industry trends across all subsidiaries. .‫ ووﺿﻊ اﻟﺴﻮق‬،‫ واﻟﺤﻀﻮر اﻟﺮﻗﻤﻲ‬،‫• ﺗﺤﺪﻳﺪ اﻟﻔﺮص ﻟﺘﺤﺴﲔ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ‬ � Identify opportunities for improvement in branding, digital presence, and market positioning. :(٥-٢ ‫ﺗﻄﻮﻳﺮ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ )اﻟﺸﻬﺮ‬ ‫ ﻣﻊ‬،‫• وﺿﻊ أو ﺗﺤﺴﲔ ﻫﻮﻳﺎت ﻋﻼﻣﻴﺔ ﻣﻮﺣﺪة ﻟﴩﻛﺔ اﻟﻮﺟﻴﻪ وﴍﻛﺎﺗﻬﺎ اﻟﺘﺎﺑﻌﺔ‬ Brand Development (Month 2-5): .‫ﺿﻤﺎن اﻟﺘﻨﺎﺳﻖ ﻓﻲ ﺟﻤﻴﻊ اﻟﺠﻮاﻧﺐ واﻻﻧﺴﺠﺎم ﻣﻊ رؤﻳﺔ اﻟﴩﻛﺔ اﻟﺸﺎﻣﻠﺔ‬ � Establish or refine cohesive brand identities for ‫ ﻣﻊ ﺗﻌﺰﻳﺰ اﻟﺘﻔﺎﻋﻞ ﻣﻊ ﺟﻤﻬﻮر‬،‫• ﺗﺨﺼﻴﺺ اﺳﱰاﺗﻴﺠﻴﺎت اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ ﻟﻜﻞ ﻗﻄﺎع‬ Alwajeeh Holding and its subsidiaries, ensuring .B٢C ‫ و‬B٢B ‫ و‬B٢G consistency across the board and alignment with the company’s overarching vision. � Tailor branding strategies for each sector, maximizing engagement with B2G, B2B, and B2C audiences. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 22 · Page 22

استكمال مرحلة التأسيس بتطوير الويب وإطلاق قنوات التواصل. Foundation continues with web development and social media setup.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Foundation ‫اﻷﺳﺎس‬ Phase 1 Web Development (Month 4-6): :(٦-٤ ‫ﺗﻄﻮﻳﺮ اﻟﻤﻮاﻗﻊ اﻹﻟﻜﱰوﻧﻴﺔ )اﻟﺸﻬﺮ‬ � Launch or upgrade responsive, high-performance ‫ ﻣﻊ‬،‫ﻋﺎل‬ ٍ ‫• إﻃﻼق أو ﺗﺤﺴﲔ اﻟﻤﻮاﻗﻊ اﻹﻟﻜﱰوﻧﻴﺔ اﻟﺘﻲ ﺗﺴﺘﺠﻴﺐ ﺑﴪﻋﺔ وﺗﺘﻤﺘﻊ ﺑﺄداء‬ websites that prioritize user experience, SEO .‫ واﻟﺘﺤﻠﻴﻼت اﻟﺒﻴﺎﻧﻴﺔ‬،‫ وﺗﺤﺴﲔ ﻣﺤﺮﻛﺎت اﻟﺒﺤﺚ‬،‫اﻟﱰﻛﲒ ﻋﻠﻰ ﺗﺠﺮﺑﺔ اﻟﻤﺴﺘﺨﺪم‬ optimization, and data analytics. ‫• ﺿﻤﺎن ﺗﺤﺴﲔ ﻛﻞ ﻣﻨﺼﺔ ﻟﻠﺘﻔﺎﻋﻞ وﻣﺘﻮاﻓﻘﺘﻬﺎ ﻣﻊ رؤﻳﺔ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ‬ � Ensure each platform is optimized for engagement and .‫وإرﺷﺎداﺗﻬﺎ‬ aligned with the brand’s vision and guidelines. :(٦-٤ ‫إﻋﺪاد وﺳﺎﺋﻞ اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ )اﻟﺸﻬﺮ‬ Social Media Setup (Month 4-6): ‫• إﻧﺸﺎء ﺣﺴﺎﺑﺎت ﻣﻮﺣﺪة وﻣﺪارة ﺑﺸﻜﻞ اﺣﱰاﻓﻲ ﻋﻠﻰ وﺳﺎﺋﻞ اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ‬ � Establish centralized, professionally managed social .‫ ﺑﻬﺪف ﺑﻨﺎء ﺣﻀﻮر رﻗﻤﻲ ﻣﺘﻜﺎﻣﻞ‬،‫ﻟﻜﻞ ﴍﻛﺔ ﺗﺎﺑﻌﺔ‬ media accounts for each subsidiary to create a unified ‫ ﻣﻊ ﺿﻤﺎن اﻟﺘﻔﺎﻋﻞ‬،‫• ﺗﻄﻮﻳﺮ ﺗﻘﻮﻳﻢ ﻣﺤﺘﻮى ﻣﻔﺼﻞ وﻣﺨﺼﺺ ﻟﻜﻞ ﻣﻨﺼﺔ‬ online presence. .‫اﻻﺳﱰاﺗﻴﺠﻲ ﻣﻊ اﻟﺠﻤﻬﻮر اﻟﻤﺴﺘﻬﺪف‬ � Develop a detailed, tailored content calendar for each platform, ensuring strategic engagement with relevant audiences. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 23 · Page 23

خلاصة النتيجة المستهدفة من مرحلة التأسيس. Intended outcome of the foundation phase.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Foundation ‫اﻷﺳﺎس‬ Phase 1 ‫ﺳﻮف ﺗﻀﻤﻦ ﻫﺬه اﻟﻤﺮﺣﻠﺔ اﻷﺳﺎﺳﻴﺔ أن ﺗﻜﻮن ﴍﻛﺔ اﻟﻮﺟﻴﻪ ﻣﺠﻬﺰة ﺑﺤﻀﻮر ﻗﻮي ﻓﻲ ﻣﺠﺎل اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ‬ ‫ ﻣﻤﺎ ﻳﻀﻊ اﻷﺳﺎس ﻟﻠﻤﺒﺎدرات اﻟﺘﺴﻮﻳﻘﻴﺔ ذات اﻟﺘﺄﺛﲑ اﻟﻜﺒﲑ اﻟﺘﻲ ﺗﺪﻓﻊ اﻟﻨﻤﻮ ﻃﻮﻳﻞ اﻷﺟﻞ وزﻳﺎدة‬،‫واﻟﺤﻀﻮر اﻟﺮﻗﻤﻲ‬ .‫اﻟﻘﻴﻤﺔ اﻟﻌﻼﻣﻴﺔ‬ This foundational phase will ensure Alwajeeh Holding is equipped with a robust branding and digital presence, setting the stage for impactful marketing initiatives that drive long-term growth and brand equity. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 24 · Page 24

المرحلة الثانية: هدف التنفيذ الاستراتيجي ومدته المقترحة. Phase two: strategic rollout objective and proposed duration.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Strategic Rollout ‫اﻟﺘﻨﻔﻴﺬ اﻻﺳﱰاﺗﻴﺠﻲ‬ Phase 2 � Duration :‫• اﻟﻤﺪة‬ 3 months ‫ أﺷﻬﺮ‬٣ � Objective :‫• اﻟﻬﺪف‬ Deploy targeted marketing campaigns designed to ‫ﺗﻨﻔﻴﺬ ﺣﻤﻼت ﺗﺴﻮﻳﻘﻴﺔ ﻣﺨﺼﺼﺔ ﻟﺰﻳﺎدة اﻟﻮﻋﻲ ﺑﺎﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ وﺗﻌﺰﻳﺰ اﻟﺘﻔﺎﻋﻞ‬ increase brand awareness and foster deeper audience .‫ﻣﻊ اﻟﺠﻤﻬﻮر ﻋﱪ ﺟﻤﻴﻊ اﻟﻤﻨﺼﺎت‬ engagement across all platforms. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 25 · Page 25

مخرجات المرحلة الثانية تشمل إطلاق الحملات وتنشيط التواصل. Rollout deliverables include campaign launch and social activation.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Strategic Rollout ‫اﻟﺘﻨﻔﻴﺬ اﻻﺳﱰاﺗﻴﺠﻲ‬ Phase 2 Key Deliverables: :‫اﻟﻤﺨﺮﺟﺎت اﻟﺮﺋﻴﺴﻴﺔ‬ Campaign Launch: :‫إﻃﻼق اﻟﺤﻤﻠﺔ‬ � Implement tailored marketing campaigns for each ‫ ﻣﻊ اﻻﺳﺘﻔﺎدة ﻣﻦ اﻟﺮؤى‬،‫• ﺗﻨﻔﻴﺬ ﺣﻤﻼت ﺗﺴﻮﻳﻘﻴﺔ ﻣﺨﺼﺼﺔ ﻟﻜﻞ ﴍﻛﺔ ﺗﺎﺑﻌﺔ‬ subsidiary, leveraging the insights and data gathered from .‫واﻟﺒﻴﺎﻧﺎت اﻟﺘﻲ ﺗﻢ ﺟﻤﻌﻬﺎ ﻓﻲ اﻟﻤﺮﺣﻠﺔ اﻷوﻟﻰ ﻟﻀﻤﺎن أﻗﺼﻰ ﺗﺄﺛﲑ‬ Phase 1 to ensure maximum impact. :‫ﺗﻨﺸﻴﻂ وﺳﺎﺋﻞ اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ‬ Social Media Activation: ،‫• إﻃﻼق ﺣﻤﻼت ﻣﻮﺟﻬﺔ ﻟﺠﻤﻬﻮر ﻣﺤﺪد ﻋﻠﻰ ﻣﻨﺼﺎت رﺋﻴﺴﻴﺔ ﻣﺜﻞ ﺗﻴﻚ ﺗﻮك‬ � Launch audience-specific, dynamic campaigns across .‫ ﻣﺼﻤﻤﺔ ﻟﺠﺬب اﻻﻧﺘﺒﺎه وزﻳﺎدة اﻟﺘﻔﺎﻋﻞ‬،‫ وإﻧﺴﺘﻐﺮام‬،‫ﻟﻴﻨﻜﺪإن‬ major platforms like TikTok, LinkedIn, and Instagram, designed to capture attention and drive engagement. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 26 · Page 26

اختبارات المقارنة ومراقبة أداء الحملات ضمن مرحلة التنفيذ. A/B testing and performance monitoring during rollout.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Strategic Rollout ‫اﻟﺘﻨﻔﻴﺬ اﻻﺳﱰاﺗﻴﺠﻲ‬ Phase 2 A/B Testing: :A/B ‫اﺧﺘﺒﺎر‬ � Conduct A/B testing across various campaign formats ‫ ﻋﱪ ﺻﻴﻎ اﻟﺤﻤﻠﺔ اﻟﻤﺨﺘﻠﻔﺔ واﻟﺮﺳﺎﺋﻞ ﻟﺘﺤﺪﻳﺪ اﻻﺳﱰاﺗﻴﺠﻴﺎت اﻷﻛﱶ‬A/B ‫• إﺟﺮاء اﺧﺘﺒﺎرات‬ and messaging to determine the most effective strategies .‫ﻓﻌﺎﻟﻴﺔ وﺗﺤﺴﲔ اﻟﺘﻜﺘﻴﻜﺎت اﺳﺘﻨﺎ ًدا إﻟﻰ اﻷداء‬ and refine tactics based on performance. :‫ﻣﺮاﻗﺒﺔ اﻷداء‬ Performance Monitoring: ‫• اﺳﺘﺨﺪام ﻟﻮﺣﺎت ﺗﺤﻜﻢ ﺗﺤﻠﻴﻠﻴﺔ ﻣﺪﻋﻮﻣﺔ ﺑﺎﻟﺬﻛﺎء اﻻﺻﻄﻨﺎﻋﻲ ﻟﻤﺮاﻗﺒﺔ أداء اﻟﺤﻤﻼت‬ � Utilize AI-powered analytics dashboards to monitor ‫ ﻣﻊ ﺗﺘﺒﻊ اﻟﻤﻘﺎﻳﻴﺲ اﻟﺮﺋﻴﺴﻴﺔ ﻣﺜﻞ ﻣﻌﺪﻻت اﻟﺘﺤﻮﻳﻞ وﺗﻜﺎﻟﻴﻒ‬،‫ﻓﻲ اﻟﻮﻗﺖ اﻟﻔﻌﻠﻲ‬ campaign performance in real time, tracking key metrics ‫ ﺳﺘﻀﻤﻦ اﻟﺘﻘﺎرﻳﺮ اﻵﻟﻴﺔ اﻟﻤﺪﻋﻤﺔ ﺑﺎﻟﺬﻛﺎء‬.‫اﻛﺘﺴﺎب اﻟﻌﻤﻼء واﻟﻌﺎﺋﺪ ﻋﻠﻰ اﻻﺳﺘﺜﻤﺎر‬ such as conversion rates, customer acquisition costs, and ‫اﻻﺻﻄﻨﺎﻋﻲ ﺗﺨﺼﻴﺺ ﻛﻞ رﻳﺎل ﺗﺴﻮﻳﻘﻲ وﺗﺤﺴﲔ اﺳﱰاﺗﻴﺠﻴﺎت اﻟﺤﻤﻠﺔ ﻟﺘﺤﻘﻴﻖ‬ ROI. Automated, AI-optimized reports will ensure every .‫اﻟﻜﻔﺎءة ﻣﻦ ﺣﻴﺚ اﻟﺘﻜﻠﻔﺔ‬ marketing riyal is accounted for and the strategy is continuously refined for cost efficiency. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 27 · Page 27

النتيجة المتوقعة من مرحلة التنفيذ الاستراتيجي. Expected outcome of the rollout phase.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Strategic Rollout ‫اﻟﺘﻨﻔﻴﺬ اﻻﺳﱰاﺗﻴﺠﻲ‬ Phase 2 ‫ ﺑﻴﻨﻤﺎ ﺗﻮﻓﺮ ﺑﻴﺎﻧﺎت ﻗﺎﺑﻠﺔ ﻟﻠﺘﻨﻔﻴﺬ ﻟﺘﻌﺪﻳﻞ‬،‫ﺳﻮف ﺗﻌﺰز ﻣﺮﺣﻠﺔ اﻟﺘﻨﻔﻴﺬ اﻻﺳﱰاﺗﻴﺠﻲ ﺑﺸﻜﻞ ﻛﺒﲑ ﻣﻦ رؤﻳﺔ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ‬ .‫أﺳﺎﻟﻴﺐ اﻟﺘﺴﻮﻳﻖ وﺿﻤﺎن اﻟﻨﻤﻮ اﻟﻤﺴﺘﺪام‬ The strategic rollout phase will significantly enhance brand visibility, while providing actionable data to fine-tune marketing approaches and ensure sustained growth. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 28 · Page 28

المرحلة الثالثة: مدة التحسين والتوسع وهدفه. Phase three: optimization and scaling, its duration and objective.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Optimization & Scaling ‫اﻟﺘﺤﺴﲔ واﻟﺘﻮﺳﻊ‬ Phase 3 � Duration :‫• اﻟﻤﺪة‬ 2 months ‫ﺷﻬﺮﻳﻦ‬ � Objective :‫• اﻟﻬﺪف‬ Fine-tune marketing strategies based on performance ‫ﺑﻨﺎء ﻋﻠﻰ ﺑﻴﺎﻧﺎت اﻷداء وﺗﻮﺳﻴﻊ اﻟﻤﺒﺎدرات اﻟﻨﺎﺟﺤﺔ ﻟﺘﺤﻘﻴﻖ‬ ً ‫ﺗﺤﺴﲔ اﻻﺳﱰاﺗﻴﺠﻴﺎت‬ data, scaling successful initiatives to maximize impact and .‫أﻗﺼﻰ ﺗﺄﺛﲑ وﻧﻤﻮ‬ growth. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 29 · Page 29

مخرجات التحسين تشمل تعديل الحملات وتوسيع المحتوى. Optimization deliverables include campaign refinement and content…

Optimization deliverables include campaign refinement and content expansion.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Optimization & Scaling ‫اﻟﺘﺤﺴﲔ واﻟﺘﻮﺳﻊ‬ Phase 3 Key Deliverables: :‫اﻟﻤﺨﺮﺟﺎت اﻟﺮﺋﻴﺴﻴﺔ‬ � Optimization: :‫• اﻟﺘﺤﺴﲔ‬ � Refine campaigns, messaging, and targeting strategies ‫ وﺗﻌﻠﻴﻘﺎت‬A/B ‫ واﻻﺳﺘﻬﺪاف اﺳﺘﻨﺎ ًدا إﻟﻰ ﻧﺘﺎﺋﺞ اﺧﺘﺒﺎرات‬،‫ اﻟﺮﺳﺎﺋﻞ‬،‫• ﺗﻌﺪﻳﻞ اﻟﺤﻤﻼت‬ using insights from A/B testing results and audience .‫اﻟﺠﻤﻬﻮر ﻟﺘﺤﺴﲔ ﻓﻌﺎﻟﻴﺔ اﻻﺳﱰاﺗﻴﺠﻴﺎت‬ feedback to improve effectiveness. :‫• ﺗﻮﺳﻴﻊ اﻟﻤﺤﺘﻮى‬ � Content Expansion: ‫ وأدﻟﺔ‬،‫ اﻟﻤﺪوﻧﺎت‬،‫• ﺗﻜﺜﻴﻒ اﺳﺘﺨﺪام ﺻﻴﻎ اﻟﻤﺤﺘﻮى اﻟﻨﺎﺟﺤﺔ ﻣﺜﻞ ﻣﻘﺎﻃﻊ اﻟﻔﻴﺪﻳﻮ‬ � Amplify successful content formats, including videos, .‫اﻟﻤﻨﺘﺠﺎت ﻟﺘﻮﺳﻴﻊ اﻟﻮﺻﻮل وزﻳﺎدة اﻟﺘﻔﺎﻋﻞ ﻣﻊ اﻟﺠﻤﻬﻮر اﻟﻤﺴﺘﻬﺪف‬ blogs, and product guides, expanding reach and engagement across key audiences. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 30 · Page 30

حملات المبيعات والمعارض والتحليل المتقدم المقترحة ضمن التوسع. Sales campaigns, exhibitions and advanced analytics proposed for scaling.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Optimization & Scaling ‫اﻟﺘﺤﺴﲔ واﻟﺘﻮﺳﻊ‬ Phase 3 � Sales Campaigns: :‫• ﺣﻤﻼت اﻟﻤﺒﻴﻌﺎت‬ � Launch targeted campaigns focusing on lead generation ‫• إﻃﻼق ﺣﻤﻼت ﻣﺴﺘﻬﺪﻓﺔ ﺗﺮﻛﺰ ﻋﻠﻰ ﺗﻮﻟﻴﺪ اﻟﻌﻤﻼء اﻟﻤﺤﺘﻤﻠﲔ واﻟﺘﺤﻮﻳﻼت ﻓﻲ‬ and conversions within the B2B and B2C sectors, .‫ ﻣﻊ ﺗﺼﻤﻴﻢ اﺳﱰاﺗﻴﺠﻴﺎت ﺗﴪﻳﻊ اﻟﻨﻤﻮ‬،B٢C ‫ و‬B٢B ‫ﻗﻄﺎﻋﺎت‬ designed to accelerate business growth. :‫• اﻟﻤﻌﺎرض واﻟﻤﺆﺗﻤﺮات‬ � Exhibitions and Conferences: ‫• إﻧﺸﺎء أﻛﺸﺎك ﻣﻮﺟﻬﺔ ﻓﻲ اﻟﻤﻌﺎرض واﻟﻤﺆﺗﻤﺮات اﻟﺼﻨﺎﻋﻴﺔ ﺑﻬﺪف ﺟﺬب اﻟﻌﻤﻼء‬ � Establish strategically focused booths at industry .B٢B ‫ و‬B٢G ‫اﻟﻤﺤﺘﻤﻠﲔ وﺗﺤﻘﻴﻖ اﻟﺘﺤﻮﻳﻼت ﻓﻲ أﺳﻮاق‬ exhibitions and conferences to capture leads and drive conversions in the B2G and B2B markets. :‫• اﻟﺘﺤﻠﻴﻼت اﻟﻤﺘﻘﺪﻣﺔ‬ ‫• اﻻﺳﺘﻔﺎدة ﻣﻦ اﻟﺒﻴﺎﻧﺎت ﻟﺘﺤﺪﻳﺪ ﻓﺮص اﻟﻨﻤﻮ ﻏﲑ اﻟﻤﺴﺘﻐﻠﺔ وﺗﻌﺪﻳﻞ اﻻﺳﱰاﺗﻴﺠﻴﺎت‬ � Advanced Analytics: .‫ﻟﺘﺤﻘﻴﻖ ﻗﺎﺑﻠﻴﺔ اﻟﺘﻮﺳﻊ واﻟﻨﺠﺎح اﻟﻤﺴﺘﺪام‬ � Harness performance data to identify untapped growth opportunities and adjust marketing strategies for greater scalability and sustained success. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 31 · Page 31

النتيجة المستهدفة من التحسين والتوسع. Intended outcome of optimization and scaling.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Optimization & Scaling ‫اﻟﺘﺤﺴﲔ واﻟﺘﻮﺳﻊ‬ Phase 3 ‫ وﺗﺆﻫﻞ "اﻟﻮﺟﻴﻪ" ﻟﻠﻨﻤﻮ اﻟﻤﺴﺘﺪام‬،‫ وﺗﺤﺴﲔ اﻟﻌﺎﺋﺪ ﻋﻠﻰ اﻻﺳﺘﺜﻤﺎر‬،‫ﺳﺘﻌﺰز ﻫﺬه اﻟﻤﺮﺣﻠﺔ ﻣﻦ اﻟﺘﻔﺎﻋﻞ ﻣﻊ اﻟﺠﻤﻬﻮر‬ .‫واﻟﻤﺘﻮﺳﻊ ﻓﻲ اﻟﻤﺴﺘﻘﺒﻞ‬ This phase will enhance audience engagement, optimize ROI, and prepare Alwajeeh for sustained, scalable growth in the future. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 32 · Page 32

المرحلة الرابعة: مدة النمو المستدام وأهدافه. Phase four: sustained-growth duration and objectives.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Sustained Growth ‫اﻟﻨﻤﻮ اﻟﻤﺴﺘﺪام‬ Phase 4 � Duration :‫• اﻟﻤﺪة‬ 3 months ‫ أﺷﻬﺮ‬٣ � Objective :‫• اﻟﻬﺪف‬ Cement marketing success and establish a roadmap for .‫ﺗﺮﺳﻴﺦ اﻟﻨﺠﺎح اﻟﺘﺴﻮﻳﻘﻲ ووﺿﻊ ﺧﺎرﻃﺔ ﻃﺮﻳﻖ ﻟﻠﻨﻤﻮ اﻟﻤﺴﺘﻤﺮ واﻟﺘﺄﺛﲑ ﻃﻮﻳﻞ اﻷﻣﺪ‬ continuous growth and long-term impact. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 33 · Page 33

الاحتفاظ بالعملاء والحملات عالية الأثر ضمن مخرجات النمو المستدام. Client retention and high-impact campaigns in the sustained-growth phase.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Sustained Growth ‫اﻟﻨﻤﻮ اﻟﻤﺴﺘﺪام‬ Phase 4 Key Deliverables: :‫اﻟﻤﺨﺮﺟﺎت اﻟﺮﺋﻴﺴﻴﺔ‬ � Sales and Retention Strategies: :‫• اﺳﱰاﺗﻴﺠﻴﺎت اﻟﻤﺒﻴﻌﺎت واﻻﺣﺘﻔﺎظ ﺑﺎﻟﻌﻤﻼء‬ � Implement customer retention initiatives, such as ‫ ﻣﺜﻞ ﻧﻤﺎذج اﻻﺷﱰاك ﻟﻸﻓﺮع ذات اﻟﺼﻠﺔ ﻣﺜﻞ‬،‫• ﺗﻨﻔﻴﺬ اﻟﻤﺒﺎدرات اﻻﺣﺘﻔﺎظ ﺑﺎﻟﻌﻤﻼء‬ subscription models for subsidiaries like Watani, to secure .‫ ﻟﻀﻤﺎن اﻟﺘﻔﺎﻋﻞ اﻟﻤﺴﺘﻤﺮ واﻟﻘﻴﻤﺔ‬،"‫"وﻃﻨﻲ‬ ongoing engagement and value. :‫• ﺣﻤﻼت ﻋﺎﻟﻴﺔ اﻟﺘﺄﺛﲑ‬ � High-Impact Campaigns: ‫• ﺗﻨﻔﻴﺬ ﺣﻤﻼت ﻟﺒﻨﺎء اﻟﻮﻻء واﻟﱰﻛﲒ ﻋﻠﻰ رﺿﺎ اﻟﻌﻤﻼء ﻟﺘﻌﺰﻳﺰ اﻟﻌﻼﻗﺎت ﻃﻮﻳﻠﺔ اﻷﻣﺪ‬ � Drive loyalty-building campaigns and focus on customer .‫وﻋﻤﻠﻴﺎت اﻟﴩاء اﻟﻤﺘﻜﺮرة‬ satisfaction to foster long-term relationships and repeat business. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 34 · Page 34

التقارير والتخطيط للمرحلة التالية. Comprehensive reporting and future planning.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Sustained Growth ‫اﻟﻨﻤﻮ اﻟﻤﺴﺘﺪام‬ Phase 4 � Comprehensive Reporting: :‫• اﻟﺘﻘﺎرﻳﺮ اﻟﺸﺎﻣﻠﺔ‬ � Deliver thorough reports on ROI, campaign ‫ واﻟﺘﻔﺎﻋﻞ اﻟﺮﻗﻤﻲ‬،‫ أداء اﻟﺤﻤﻼت‬،‫• ﺗﻘﺪﻳﻢ ﺗﻘﺎرﻳﺮ ﻣﻔﺼﻠﺔ ﺣﻮل اﻟﻌﺎﺋﺪ ﻋﻠﻰ اﻻﺳﺘﺜﻤﺎر‬ performance, and digital engagement to inform ongoing .‫ﻹﺑﻼغ اﻻﺳﱰاﺗﻴﺠﻴﺔ اﻟﻤﺴﺘﻤﺮة‬ strategy. :‫• اﻟﺘﺨﻄﻴﻂ اﻟﻤﺴﺘﻘﺒﻠﻲ‬ � Future Planning: ‫ ﻣﻊ ﺿﻤﺎن‬،‫• وﺿﻊ ﺧﺎرﻃﺔ ﻃﺮﻳﻖ اﺳﱰاﺗﻴﺠﻴﺔ ﻟﻠﻤﺮﺣﻠﺔ اﻟﺘﺎﻟﻴﺔ ﻣﻦ ﻧﻤﻮ اﻟﺘﺴﻮﻳﻖ‬ � Develop a clear strategic roadmap for the next phase of .‫اﻻﺳﺘﻤﺮار ﻓﻲ اﻻﺑﺘﻜﺎر واﻟﺘﻮﺳﻊ‬ marketing growth, ensuring continued innovation and scalability. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 35 · Page 35

خلاصة النمو المستدام ومقاييسه المقترحة. Sustained-growth conclusion and proposed measurement.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ Sustained Growth ‫اﻟﻨﻤﻮ اﻟﻤﺴﺘﺪام‬ Phase 4 .‫ﺳﺘﻌﻤﻞ ﻫﺬه اﻟﻤﺮﺣﻠﺔ ﻋﻠﻰ ﺗﺮﺳﻴﺦ إﻃﺎر ﺗﺴﻮﻳﻘﻲ ﻣﺴﺘﺪام ﻣﻊ ﻣﻌﺎﻳﲑ واﺿﺤﺔ ﻟﻘﻴﺎس اﻟﻨﻤﻮ واﻻﺑﺘﻜﺎر ﻓﻲ اﻟﻤﺴﺘﻘﺒﻞ‬ This phase will establish a sustainable marketing framework with defined metrics to guide growth and innovation in the future. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 36 · Page 36

فاصل «حيث يبدأ النجاح». Where Success Begins divider.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ WHERE ‫ﺣـﻴـــــــﺚ‬ SUCCESS ‫ﻳـﺒـــــــــﺪأ‬ BEGINS ‫اﻟﻨﺠـــــﺎح‬ Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 37 · Page 37

شرح نهج الوكالة والشراكة واستراتيجيتها المستقبلية. Narrative about the agency’s approach, partnership and future strategy.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫إﻳﺶ؟‬ ‫ﺗﻌﺘﻤﺪ ﺧﻄﺘﻨﺎ اﻟﺘﺴﻮﻳﻘﻴﺔ اﻟﻤﺘﻄﻮرة ﻋﻠﻰ اﻟﺬﻛﺎء‬ ‫ﻧﺪرك أن اﻟﺮﺋﻴﺲ اﻟﺘﻨﻔﻴﺬي وأﺻﺤﺎب اﻟﻘﺮار ﻓﻲ اﻟﻮﺟﻴﻪ‬ ‫ وﺑﺎﻟﻨﺴﺒﺔ إﻟﻰ‬،‫ﻏﺎﻟﺒًﺎ ﻣﺎ ﻳُ ﺤﺪد اﻻﻧﻄﻼق ﻣﺴﺎر اﻟﺮﺣﻠﺔ‬ ‫ ﻧﻤﺎذج‬،‫ ﺣﻴﺚ ﻧﻮﻓﺮ ﺗﻘﺴﻴﻤً ﺎ ﺗﻠﻘﺎﺋﻴًﺎ ﻟﻠﺠﻤﻬﻮر‬،‫اﻻﺻﻄﻨﺎﻋﻲ‬ ‫ إذ ﻳﺴﻌﻮن إﻟﻰ‬،‫ﻟﺪﻳﻬﻢ رؤﻳﺔ ﻃﻤﻮﺣﺔ ﺗﺘﺠﺎوز ﺣﺪود ﻋﺴﲑ‬ ‫ ﻓﺈن ﺟﺬورﻫﺎ ﺗﻤﺘﺪ ﺑﻌﻤﻖ‬،‫ﻣﺠﻤﻮﻋﺔ اﻟﻮﺟﻴﻪ اﻟﻘﺎﺑﻀﺔ‬ .‫ ورﺻ ًﺪا ﻟﻸداء ﻓﻲ اﻟﻮﻗﺖ اﻟﻔﻌﻠﻲ‬،‫ﺗﻔﺎﻋﻠﻴﺔ ﺗﻨﺒﺆﻳﺔ‬ ،‫اﻟﺘﻮﺳﻊ ﻓﻲ ﺟﻤﻴﻊ أﻧﺤﺎء اﻟﻤﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬ ‫ ﻓﻤﻦ ﻫﺬه اﻟﻤﻨﺎﻇﺮ‬.‫ﻓﻲ ﻣﻨﻄﻘﺔ ﻋﺴﲑ اﻻﺳﺘﺜﻨﺎﺋﻴﺔ‬ ‫ ﻳﺘﻢ ﺗﺤﺴﲔ ﻛﻞ ﺧﻄﻮة‬،‫ﺑﻔﻀﻞ ﺗﻘﻨﻴﺎت اﻟﺘﻌﻠﻢ اﻵﻟﻲ‬ ‫ ﻫﺬه اﻟﻄﻤﻮﺣﺎت‬.‫ وﻓﻲ اﻟﻨﻬﺎﻳﺔ اﻷﺳﻮاق اﻟﻌﺎﻟﻤﻴﺔ‬،‫اﻟﺨﻠﻴﺞ‬ ً ‫ ﺑ ََﻨﺖ اﻟﻮﺟﻴﻪ‬،‫اﻟﻄﺒﻴﻌﻴﺔ اﻟﻨﺎﺑﻀﺔ ﺑﺎﻟﺤﻴﺎة‬ ،‫إرﺛﺎ ﻣﻦ اﻟﺮﻳﺎدة‬ ‫ﻟﻀﻤﺎن ﺗﻨﻔﻴﺬ ﻓﻌﺎل ﻣﻦ ﺣﻴﺚ اﻟﺘﻜﻠﻔﺔ وﻋﺎﺋﺪ اﺳﺘﺜﻤﺎر‬ ‫ ﺣﻴﺚ ﻧﺸﺎرﻛﻜﻢ‬،‫ﺗﺘﻤﺎﺷﻰ ﺗﻤﺎﻣً ﺎ ﻣﻊ رؤﻳﺘﻨﺎ ﻓﻲ ﺑُ ﴩى داي‬ .‫ واﻟﻨﻤﻮ‬،‫اﻟﺼﻤﻮد‬ ‫ﻤﻜﻦ اﻟﻮﺟﻴﻪ ﻣﻦ اﻟﺘﻮﺳﻊ ﺑﺴﻼﺳﺔ ﻓﻲ‬ ّ ُ‫ ﻣﻤﺎ ﻳ‬،‫ﻣﺮﺗﻔﻊ‬ ‫ ﻧﺤﻦ ﻻ ﻧﻌﺘﱪ أﻧﻔﺴﻨﺎ‬.‫ﻧﻔﺲ اﻟﺴﻌﻲ ﻧﺤﻮ اﻟﻨﻤﻮ واﻻﺑﺘﻜﺎر‬ ‫اﻷﺳﻮاق اﻟﺠﺪﻳﺪة ﻣﻊ اﻟﺤﻔﺎظ ﻋﻠﻰ ﻫﻮﻳﺔ ﻗﻮﻳﺔ وﻣﻜﺎﻧﺔ‬ ،‫ ﺑﻞ ﻣﺴﺎﻫﻤﲔ اﺳﱰاﺗﻴﺠﻴﲔ‬،‫ﻣﺠﺮد ﴍﻳﻚ ﺗﺴﻮﻳﻘﻲ‬ ‫ ﺣﻴﺚ‬،‫ ﻧﻔﺨﺮ ﺑﻤﺸﺎرﻛﺔ ﻫﺬه اﻟﺠﺬور‬،‫ﻓﻲ ُﺑﴩى داي‬ .‫ﺗﻨﺎﻓﺴﻴﺔ‬ ‫ ودﻓﻊ ﻫﺬه‬،‫ﻣﺴﺘﻌﺪﻳﻦ ﻟﻠﻨﻤﻮ ﺟﻨﺒًﺎ إﻟﻰ ﺟﻨﺐ ﻣﻊ اﻟﻮﺟﻴﻪ‬ ‫ وﻳﺄﺗﻲ ﻓﺮﻳﻘﻨﺎ ﺑﺎﻟﻜﺎﻣﻞ ﻣﻦ ﻫﺬه‬،‫ُوﻟِ ﺪت وﻛﺎﻟﺘﻨﺎ ﻓﻲ ﻋﺴﲑ‬ .‫اﻟﻤﺴﲑة ﻧﺤﻮ اﻟﻨﺠﺎح اﻹﻗﻠﻴﻤﻲ واﻟﺪوﻟﻲ‬ ً ،‫ﻋﻤﻴﻘﺎ ﻟﻘﻴﻤﻬﺎ ورؤﻳﺘﻬﺎ‬ ‫ ﻣﻤﺎ ﻳﻤﻨﺤﻨﺎ ﻓﻬﻤً ﺎ‬،‫اﻟﻤﻨﻄﻘﺔ‬ .‫وﻳﺠﻌﻠﻨﺎ ﴍﻛﺎء ﻣﺜﺎﻟﻴﲔ ﻓﻲ ﻣﺴﲑة اﻟﻨﺠﺎح‬ The beginning of a company often defines its We recognize that Alwajeeh’s CEO and Our AI-powered, four-phase marketing journey, and for Alwajeeh Holding, that stakeholders have a bold vision that extends strategy is designed to accelerate this vision. foundation is deeply rooted in the remarkable beyond Aseer—one that envisions expansion By leveraging automated audience region of Aseer. From these vibrant across Saudi Arabia, the Gulf, and ultimately, segmentation, predictive engagement landscapes, Alwajeeh has built a legacy of global modeling, and real-time performance leadership, resilience, and growth. tracking, every step is optimized through markets. This ambition deeply resonates with advanced machine learning insights. This At Bushra Day, we take pride in sharing these us at Bushra Day, as we share the same drive ensures a cost-efficient, high-ROI execution, origins. Our agency was also born in Aseer, for growth and innovation. We see ourselves allowing Alwajeeh to scale seamlessly into and our entire team hails from this as more than just a marketing partner—we are new markets while maintaining a strong brand region—bringing a deep, intrinsic strategic collaborators, committed to growing presence and competitive edge. understanding of its values, culture, and alongside Alwajeeh and fueling this journey aspirations. toward regional and international success. Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 38 · Page 38

صفحة فريق الوكالة؛ يظهر عبدالرحمن الشهراني بصفته مدير التسويق. Agency team credits identify Abdulrahman AlShahrani as marketing manager.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫اﻷﻋﻤﺪة اﻟﺴﺒﻌﺔ‬ ‫أﺣﻤﺪ ﺣﺎﻓﻆ‬ ‫ﻋﺒﺪ اﻟﺠﺒﺎر آل ﻣﻔﺮح‬ ‫ﺣﻤﺎد ﺑﻦ أﻧﻮر‬ ‫ﻋﺒﺪ اﻟﺮﺣﻤﻦ اﻟﺸﻬﺮاﻧﻲ‬ ‫ﻣﺤﻤﺪ ﺑﻦ ﻣﺎﺟﺪ‬ ‫اﻟﻤﺪﻳﺮ اﻹﺑﺪاﻋﻲ‬ ‫ﻣﺤﺎﺳﺐ داﺧﻠﻲ‬ ‫ﻣﺪﻳﺮ اﻟﻌﻼﻣﺎت اﻟﺘﺠﺎرﻳﺔ‬ ‫ﻣﺪﻳﺮ اﻟﺘﺴﻮﻳﻖ‬ ‫اﻟﻤﺪﻳﺮ اﻟﻌﺎم‬ Ahmad Hafiz Abdul Jabbar Al-Mufarrih Hammad bin Anwar Abdulrahman AlShahrani Mohammed bin Majid Creative Director Accountent Brand Manager Marketing Manager General Manager Bushra Day X Alwajeeh Holding Company Winners just winners

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صفحة 39 · Page 39

صياغة دور الشريك في مقابل مزود الخدمة ضمن العرض. Presentation frames the agency as a partner to the client.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫اﻷﻋﻤﺪة اﻟﺴﺒﻌﺔ‬ Service provider ‫ﻣﺰود ﺧﺪﻣﺎت‬ ‫ اﻟﻤﻨﻄﻠﻘﺔ ﻣﻦ‬،‫ وﻧﻌﻤﻞ ﻋﻠﻰ ﺗﺤﻘﻴﻖ ﻫﺬه اﻟﺮؤﻳﺔ اﻟﻤﺸﱰﻛﺔ ﻟﻠﻨﻤﻮ‬،‫ﻧﺤﻦ ﴍﻛﺎء ﻣﻠﱱﻣﻮن ﺑﻨﺠﺎح اﻟﻮﺟﻴﻪ‬ .‫ ﻟﺘﺼﻞ إﻟﻰ ﻛﻞ زاوﻳﺔ ﻣﻦ اﻟﻌﺎﻟﻢ‬،‫ﻋﺴﲑ‬ We are a partners invested in Alwajeeh's success, ensuring that this shared vision of growth, rooted in Aseer, reaches every corner of the globe. Bushra Day X Alwajeeh Holding Company Winners just winners

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صفحة 40 · Page 40

فاصل «أمر آخر» مع إشارة إلى الذكاء الاصطناعي. One More Thing divider with an AI reference.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫ﺑﺮاﻧﺪ؟‬ ONE ‫أﻣـــ ٌﺮ‬ MORE ‫آﺧـــﺮ‬ THING Bushra Day X Alwajeeh Holding Company Branding needed

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صفحة 41 · Page 41

ختام الخطة بالشكر وشعارات الجهات. Closing thanks and organization marks.

النص القابل للاستخراج من الملف · Text extracted from the source.

‫اﻟﻌﻨﻮان‬ ‫اﻷﻋﻤﺪة اﻟﺴﺒﻌﺔ‬ ‫ﺷﻜـﺮا ﻟﻜـﻢ‬ Thanks Bushra Day X Alwajeeh Holding Company It was a blast knowing them all

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Project case in English