ECCO

My role: Branding Consultant
Period: April 2023

In my first branding consultation after switching to marketing and e-commerce, ECCO had a good product, but the way it presented its contact lenses did not fit its audience. I focused on what shoppers would see in the store and on the box.

Compare the proposals

Concept 1Arc wordmark

Concept 2Star inside the O

Star inside the O · Small formats. A four-point cutout inside the final O.

The first proposal retains the name and arc at small sizes. The second uses the O by itself for icons.

Concept 1 · p. 4 Concept 2 · p. 4

Discuss how to present your product Read the visual direction board Compare three concepts I designed for Garden View

The work in detail

The visual direction board brings together purple and gold, eye photography, the online store and printed applications.Stylescape · p. 1
The first proposal places an arc above ECCO and keeps the full name in its small icons.First proposal · p. 4
In the second proposal, the final O becomes a standalone symbol that also appears in the packaging system.Second proposal · p. 4

Project documents

Project documentsPDF

Read larger text 5.1 MiB · 10 pp

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Downloads and other formats

Download the first proposal (PDF) Download tagged text PDF

Sign and poster

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