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ECCO

My role
Branding Consultant
Period
April 2023

In my first branding consultation after switching to marketing and e-commerce, ECCO had a good product, but the way it presented its contact lenses did not fit its audience. I focused on what shoppers would see in the store and on the box.

Compare the proposals

Concept 1Arc wordmark
Concept 2Star inside the O
Arc wordmark · Sign and poster. A curved stroke above ECCO.Star inside the O · Sign and poster. A four-point cutout inside the final O.

Both presentations show the same storefront sign and campaign poster. Compare how the mark reads at a distance and beside the photograph of the eyes.

Concept 1 · p. 8Concept 2 · p. 8
Discuss my ECCO experience Discuss how to present your product Read the visual direction board Compare three concepts I designed for Garden View

The work in detail

  • The visual direction board brings together purple and gold, eye photography, the online store and printed applications.Stylescape · p. 1
  • The first proposal places an arc above ECCO and keeps the full name in its small icons.First proposal · p. 4
  • In the second proposal, the final O becomes a standalone symbol that also appears in the packaging system.Second proposal · p. 4

Project documents

Project documentsPDF
Read larger text 5.1 MiB · 10 pp
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Downloads and other formats
First proposal · Sign and poster · Page 8 of 10

Sign and poster

Back to the proposal comparison