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ECCO

My role
Branding Consultant
Period
April 2023

In my first branding consultation after switching to marketing and e-commerce, ECCO had a good product, but the way it presented its contact lenses did not fit its audience. I focused on what shoppers would see in the store and on the box.

Compare the proposals

Concept 1Arc wordmark
Concept 2Star inside the O
Arc wordmark · Packaging and bag. A curved stroke above ECCO.Star inside the O · Packaging and bag. A four-point cutout inside the final O.

The two proposals use the same purple bags and boxes. Compare how each mark reads across the face of the box and the narrow panel of a carrier bag.

Concept 1 · p. 7Concept 2 · p. 7
Discuss my ECCO experience Discuss how to present your product Read the visual direction board Compare three concepts I designed for Garden View

The work in detail

  • The visual direction board brings together purple and gold, eye photography, the online store and printed applications.Stylescape · p. 1
  • The first proposal places an arc above ECCO and keeps the full name in its small icons.First proposal · p. 4
  • In the second proposal, the final O becomes a standalone symbol that also appears in the packaging system.Second proposal · p. 4

Project documents

Project documentsPDF
Read larger text 1.8 MiB · 10 pp
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Downloads and other formats
Second proposal · Sign and poster · Page 8 of 10

Sign and poster

Back to the proposal comparison