ERAD
- My role
- Paid campaign setup, execution, monitoring and performance analysis
- Period
- 21–30 September 2023
Handled the setup, execution, monitoring and performance analysis of ERAD Real Estate’s paid advertising.
From property ad to enquiry
Who saw the ad, and who clicked?
I tracked impressions and clicks to the offer in each platform’s report. Snapchat also reported how many individual users its ads reached.
| Platform | Impressions | Clicks to offer |
|---|---|---|
| Snapchat21–26 September | 162,263 | 2,361 |
| TikTok21–30 September | 961,468 | 205,014 |
Snapchat ads reached 72,492 users.
The work in detail
- I compared ad-channel performance and tracked visits to the property offer page.
Project documents
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