ERAD

My role: Paid campaign setup, execution, monitoring and performance analysis
Period: 21–30 September 2023

Handled the setup, execution, monitoring and performance analysis of ERAD Real Estate’s paid advertising.

From property ad to enquiry

I tracked impressions and clicks to the offer in each platform’s report. Snapchat also reported how many individual users its ads reached.

Campaign metrics by platform
Platform	Impressions	Clicks to offer
Snapchat21–26 September	162,263	2,361
TikTok21–30 September	961,468	205,014

Snapchat ads reached 72,492 users.

I compared ad-channel performance and tracked visits to the property offer page.

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ERAD paid-campaign report cover with a residential façade.