Garden View

Three visual-identity concepts for Garden View, with logos, design rationale and application mockups; they remained proposals without implementation.

Compare the proposals

Concept 2Name and palm

Concept 3Initials and leaf

I placed each concept on the same mug, T-shirt, bag, flag and roll-up banner so its legibility could be compared across materials and sizes.

Discuss my Garden View experience Discuss your visual identity

Developing three logo directions: GV with a building form, Arabic lettering with a palm, and curved initials with a leaf.Early identity concepts · p. 2
Explaining each concept’s elements and their connection to the setting and identity uses.Early identity concepts · p. 7
Showing proposed applications on cups, clothing, bags, flags and roll-up banners.Early identity concepts · p. 13

Early identity conceptsPDF

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Opening title for Garden View’s early identity concepts.