Garden View
- My role
- Visual Identity Designer
Three visual-identity concepts for Garden View, with logos, design rationale and application mockups; they remained proposals without implementation.
Compare the proposals
Concept 1Initials and roof
Concept 2Name and palm
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I placed each concept on the same mug, T-shirt, bag, flag and roll-up banner so its legibility could be compared across materials and sizes.
The work in detail
- Developing three logo directions: GV with a building form, Arabic lettering with a palm, and curved initials with a leaf.Early identity concepts · p. 2
- Explaining each concept’s elements and their connection to the setting and identity uses.Early identity concepts · p. 7
- Showing proposed applications on cups, clothing, bags, flags and roll-up banners.Early identity concepts · p. 13
Project documents
Early identity conceptsPDF
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7.3 MiB · 13 pp
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Applications of the identity concepts
