Marketing Content and Student Attention
- My role
- Survey form preparation · graduation research team
- Period
- Academic year 1447 AH · 2025–2026
I prepared the survey form for our Marketing Department research project at King Khalid University’s College of Business. We distributed the form and collected student responses. Our question was how attention to a brand relates to what students see and engage with on social platforms.
Reading of the study model and hypotheses · p. 7
What might draw a student’s attention?
«ما هو دور المحتوى التسويقي في جذب انتباه طلاب جامعة الملك خالد؟»Translation: What role does marketing content play in attracting the attention of King Khalid University students?
This is the overarching research question. The section “From hypothesis to question” illustrates how a survey item could be written.
Hypothesis 1 Visual content
The first hypothesis proposes a positive relationship between images and video and students’ attention to the brand.
Hypothesis 2 Interactive content
The second hypothesis asks whether contests and polls are associated with greater student attention.
Hypothesis 3 Quality and credibility
The third hypothesis relates the quality and credibility of marketing content to how much attention it receives.
Student attention to the brand
The plan proposes looking at interaction with the ad, awareness of the brand and recall of the ad.
Source · The Role of Marketing Content in Attracting Students’ Attention to the Brand, Marketing Department, King Khalid University.
The work in detail
- We focused the research question on King Khalid University students and how marketing content might draw their attention to a brand.
- We reviewed prior work on content and influencer marketing, then formulated three hypotheses about visual content, interactive content and credibility.
- The seven-page version documented here reaches the hypotheses and study model. It provides the research plan and the relationships the team proposed to test.