MIGO
- My role
- Integrated Brand and Guest Experience Concept Design
- Period
- 22 July 2026 · brand book export
I designed MIGO as a private hospitality concept for groups in Jeddah, spanning a villa and yacht. I started with the person booking for friends and designed what the group would see before the invitation, on arrival and during the stay. The concept was approved and remained at the design stage.
Brand bookPDF
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The work in detail
- I centred the brief on the person choosing the venue for the group, who needs to understand privacy and service before booking.Brand book · p. 7
- I mapped five moments, from a social teaser through booking, private check-in and the villa or yacht experience to what the group chooses to share.Brand book · p. 12
- I placed bold headlines over full-bleed photography and used electric blue and pink against a dark ground.Brand book · p. 18
- I specified a metal NFC access card and a woven wristband to carry the identity into check-in.Brand book · p. 22