Restaurant Client
- My role
- Paid campaign setup, execution, monitoring and performance analysis
- Period
- August–September 2023 — report period
Handled the setup, execution, monitoring and performance analysis of a multi-platform paid campaign, preserving the client’s anonymity.
27 August – 19 September 2023 · Report period p. 1
How did a new menu item reach its audience?
The aim was to introduce a new menu item to people near the restaurants. I tracked ad impressions across Snapchat and TikTok, then clicks through to the landing page. p. 2
| Platform and period | Count | Share | Source |
|---|---|---|---|
| Snapchat 27 August – 19 September | 1,360,751 | 60.7% | p. 3 |
| TikTok 10–20 September | 882,375 | 39.3% | p. 7 |
TikTok’s chart extends to 20 September. The report cover ends on 19 September. The shares use the totals recorded in the report.
Local reach on Snapchat
The campaign targeted an area within 4–6.5 km of the restaurants. The report follows engagement as far as the landing-page click.
The work in detail
- I tracked impressions and clicks on each platform and compared the cost of reach and clicks across channels.
- Snapchat recorded 1,360,751 impressions and reached 200,691 people. The TikTok chart recorded 882,375 impressions in its own reporting window.Campaign performance · portfolio edition · p. 9
- The report recorded 12,506 Snapchat clicks and 4,448 TikTok clicks to the landing page.
Project documents
Campaign performance · portfolio editionPDF
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