ARTEM
- My role
- Marketing Consultant
- Period
- Department setup: 31 December 2023 · brand review: June 2024
Artem brought me in as a consultant while setting up its marketing department. Over one month I helped assign responsibility for channels, writing and design, and shared responsibility for LinkedIn with the member affairs manager.
The work in detail
- The setup meeting opened with the website, LinkedIn and the other accounts, followed by writing and design assignments. The notice dates the meeting to 31 December 2023.First meeting notice
- The minutes name me as one of two people responsible for LinkedIn and record a follow-up to confirm that members accepted their assignments after management approval.First meeting minutes and assignments
- The department plan puts the website and LinkedIn first in its channel priorities. It traces a route from discovering Artem through negotiation to signing a service or partnership agreement.Marketing plan
- In June 2024, I reviewed Artem’s brand stylescape and gave recommendations as part of the consultancy. The board brings together the brand direction, colours, typography and visual applications.Artem brand stylescape · p. 1
Project documents and data
Marketing plan
Download file · TXTDownload designed edition · PDF · English Download designed edition · PDF · Arabic2024 marketing plan
Intended audiences
Government and semi-government bodies, cafés and restaurants, fashion and apparel, health and beauty, and education and training.
Channels in the plan’s priority order
Website, LinkedIn, X, Instagram, TikTok and Snapchat.
Proposed customer journey
Awareness. A prospect discovers Artem through social media, public relations, search or a personal recommendation.
Interest. The prospect visits the website or follows a social account.
Intent. The prospect submits a website enquiry, sends a direct message, calls or contacts the team through public relations.
Negotiation. An introductory session leads to a service proposal and a quote.
Conversion. The plan describes this as signing a service or partnership agreement.