Asr Al-Bihar
- My role
- Integrated Brand and Service Experience Concept Design
- Period
- Concept edition · 2026
I designed Asr Al-Bihar as a private yacht experience booked by the hour. I translated the promise of privacy into choices a guest could make at booking and instructions the crew could follow before boarding and after departure. The concept was approved and remained at the design stage.
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The work in detail
- I structured the offer around duration and occasion, separating crew and basic setup from optional catering, styling and photography.Brand book · p. 12
- I designed the booking flow to start with timing and group size, then capture the experience, add-ons, hospitality and photography preferences in a brief.Brand book · p. 27
- I broke arrival into a message before the trip, a readiness check, then a welcome and an orientation to the yacht and its safety guidance.Brand book · p. 29
- I wrote a turnaround procedure covering what the crew would clean and check before welcoming the next group.Brand book · p. 43