Wajeeh Holding

The work in detail

• The plan addressed the need for a clear strategy that could coordinate efforts across the group’s companies.
• The Bushra Day proposal for Wajeeh Holding sets out my recommendation for shared brand identity and messaging across subsidiaries in different sectors.Strategy presentation · p. 10
• I proposed one team for marketing and public relations, with sector-specific messages for each audience.Strategy presentation · p. 11
• I set out a four-phase roadmap. In the third phase I proposed using performance data to adjust campaigns and expand the initiatives that worked.Strategy presentation · p. 28
• The Bushra Day team proposed targeted sales campaigns for businesses and consumers. To reach government and business buyers, we proposed collecting enquiries at industry exhibitions and conferences.Strategy presentation · p. 30
• The plan set out how to choose campaign messages. It called for testing two versions of the messaging or creative format and comparing conversion rates and customer acquisition costs before expanding a campaign.Strategy presentation · p. 26
• The remaining implementation stages were not completed following a management change at the group.
• I presented the plan as marketing manager on the Bushra Day team. The team page credits me in that role.Strategy presentation · p. 38
• The follow-up agenda dated early March assigned me to discuss recruiting an internal team for LinkedIn and X, and to review contact with an external company.Follow-up agenda after plan delivery